Key Responsibilities:
Market Research and Analysis:

Conduct in-depth research on industry trends, competitors, and target audiences.
Analyze customer behavior and market data to identify new opportunities.

Marketing Strategy Development:

Develop comprehensive marketing plans and strategies for both services and retail products.
Create campaigns that align with the company’s business goals and brand identity.
Planning and executing marketing strategies and campaigns across online and offline channels, defining goals, and setting KPIs.

Content and Digital Marketing:

Plan and oversee content creation for social media, email marketing, blogs, and website.
Ensure that SEO strategies are implemented for improved website visibility.

Product Positioning and Branding:

Define and manage the company’s brand positioning in the market.
Develop messaging strategies that differentiate the clinic and its products.

Campaign Management:

Plan, execute, and monitor marketing campaigns across various channels (digital, print, in-clinic promotions).
Measure the effectiveness of marketing campaigns through KPIs such as leads generated, conversion rates, and ROI.

Collaboration with Sales Team:

Work closely with sales and customer success teams to align marketing efforts with business goals.
Develop marketing materials to support the sales team.

Lead Generation and Conversion Optimization:

Create strategies to generate leads and improve conversion rates for both services and products.

Budget Management:

Plan and manage the marketing budget, ensuring cost-effective marketing initiatives.

Data Analysis and Reporting:

Track and report marketing metrics regularly (campaign performance, customer acquisition cost, etc.).
Use data to make informed decisions and improve marketing strategies.

Required Qualifications:
Experience in Marketing Strategy:

Proven experience in developing and implementing marketing strategies, preferably within the healthcare, wellness, or retail sectors.

Analytical and Data-Driven:

Strong analytical skills to interpret market data and campaign performance.

Creativity and Innovation:

Ability to create unique marketing campaigns and identify innovative ways to reach target audiences.

Strong Communication Skills:

Excellent verbal and written communication skills for effective campaign messaging and collaboration with teams.

Knowledge of Digital Marketing Tools:

Experience with SEO, Google Analytics, social media platforms, and email marketing tools.

Project Management Skills:

Ability to manage multiple campaigns and marketing projects efficiently.

Note: Please proximity to Victoria Island, Lagos is very important.