Position Summary
• The Marketing Executive is responsible for driving measurable business growth by executing data-driven marketing strategies that generate qualified leads, enhance brand equity, and support project sales. The role requires a strong focus on digital marketing performance, campaign analytics, and competitive positioning within the real estate and construction market.
Key Responsibilities
• Develop and implement multi-channel marketing campaigns to achieve monthly/quarterly lead generation targets. • Conduct data-driven market research on pricing, buyer behaviour, and competitor strategies. • Provide actionable insights to guide product positioning, project launches, and promotional strategies. • Ensure consistent brand identity across all digital, print, and on-site marketing materials. • Develop high-quality content for websites, brochures, presentations, and media releases. • Prepare weekly/monthly dashboards on campaign performance, lead flow, and sales impact. • Administer social media accounts, property portals, and digital platforms to maximize visibility and engagement. • Conduct market research and competitor analysis to identify trends, customer preferences, and growth opportunities.
Key Skills & Competencies
• Ability to adapt quickly to market shifts and deliver under tight timelines. • Strong understanding of real estate and construction industry dynamics. • Proficiency in digital marketing tools, CRM, and analytics platforms. • Excellent communication, presentation, and negotiation skills. • Creative thinking with the ability to design engaging campaigns. • Strong organizational and project management abilities. • Ability to work under pressure and meet deadlines.
Qualification Required & Experience
• Bachelor’s degree in marketing, Business Administration, Communications, or a related field. • Professional certification in Digital Marketing is highly desirable. • Minimum of 5 years’ experience in marketing, preferably within the real estate, construction, or property development sector. • Demonstrated experience in running successful digital campaigns with measurable results. • Strong portfolio of previous marketing projects, such as campaigns, events, or digital performance metrics. • Knowledge of the Ghanaian real estate market and consumer trends will be an added advantage.
Location: Osu, Accra

Interested candidate should send their CVs to:

Closing Date: 24 October, 2025