A reputable company dealing in frozen food located in Tamale invites applications from suitable applicants to fill the following vacancy: Marketing Manager
Duties and Responsibilities
• Develop and implement comprehensive marketing strategies to drive brand awareness and customer acquisition • Plan and oversee marketing campaigns across digital social media, print and other channels • Conduct market research to identify trends, customer preferences, and competitor activities • Manage and optimize digital marketing efforts, including email marketing and social media • Collaborate with sales and product teams to align marketing efforts with business objectives • Monitor and analyse marketing performance metrics to assess effectiveness • Oversee the creation of compelling content, including blogs, ads, emails and promotional materials • Organise and coordinate events, trade shows and product launches • Oversee branding, advertising and promotional campaigns to enhance brand visibility • Conduct market research to identify trends, customer insights and competitive analysis • Manage marketing budgets and ensure cost-effective strategies • Build and maintain strong relationships with external agencies, media and strategic partners • Stay updated on industry trends, emerging marketing technologies and best practice
Qualification Required & Experience
• Minimum of Bachelor's Degree in Marketing Business Administration or a related field • Minimum of 2 years of experience as a Marketing Manager or a similar role. • Strong knowledge of digital marketing and content marketing • Excellent communication, leadership and project management skills • Proficiency in marketing analytics tools (Google Analytics, HubSpot, etc) • Ability to think creatively and strategically to solve business challenges • Experience in managing marketing budgets and campaigns effectively
Location: Accra

Applicants must submit their curriculum vitae together with relevant academic/professional certificates and any other relevant document applicants may deem important:

Closing Date: 20 April, 2025