The Regional Manager is a mid-senior level role that supports a large and geographically spread team to maximize the effectiveness of our retail and customer-facing footprint across shops, the field, and online channels to provide impact to over 1 million farm families in Kenya. You will report directly to the Deputy Director and manage 170+ staff, collaborating with multiple departments to set team goals, implement data-driven strategies, and manage daily operations to achieve targets.

Responsibilities


Manage daily operations of 50+ shops and tree nurseries to hit their sales targets while optimizing for inventory, costs, individual product performance, and monitoring compliance and controls.
Manage a 150+ Field Sales Team to achieve results by using training, performance management, communication, hiring, work prioritization, and sustainability as important levers for success.
Support cross-cutting department projects and collaborate with external teams to design and implement a variety of customer experience enhancement projects.
Set short and medium-term strategies for your region while providing input into long-term decision-making.


Career Growth and Development

We have a strong culture of constant learning and we invest in developing our people. You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.

Qualifications

Across all roles, these are the general qualifications we look for. For this role specifically, you will have:


A Bachelor's degree with at least 5 years of relevant experience managing comparable scope and complexity.
Experience managing 20+ retail or field-based outlets, with a experience hitting sales targets, optimizing inventory and cost efficiency, and ensuring compliance with operational controls.
Led and managed large, geographically dispersed field teams (100+), with expertise in performance management, coaching, and field team sustainability.
Set and implemented regional plans, while contributing to long-term organizational decision-making and growth.
Experience analyzing product and sales performance, tracking KPIs, and implementing improvements to boost revenue and product effectiveness.
Experience working across departments (e.g., customer experience, marketing, product) to design and implement customer-focused initiatives and operational enhancements.
Managed change in growth-stage environments, with a strong understanding of sustainability and customer service in retail, agriculture, or distribution sectors