Job Purpose: A social media officer is responsible for developing and implementing social media strategies, guidelines, and policies for NEIST. The Social Media Officer’s work is crucial to the smooth functioning of NEIST’s social media sites and, therefore, reflects on the institute’s image. The incumbent plays a strong content development, coordination and project management role, and contributes to the consistent look and feel of NEIST social media sites.

Researches social media communication trends, best practices, policies, procedures, and accessibility in both the private and public sectors. Identifies and assesses potential opportunities for NEIST to use social media tools to enhance the scope, versatility and breadth of communication; and makes recommendations for their integration at NEIST.
Takes lead in the development of NEIST social media strategy and policies and their implementation. Develops, proposes and implements social media guidelines, procedures, templates, tools, reporting methodologies, standards, retention schedules in compliance with NEIST policies.
Monitors, reviews, and analyzes comments and conversations on NEIST’s social media sites and also on external social media, such as Twitter, Facebook, LinkedIn, YouTube, etc. to identify insights, emerging trends, risks and impact on NEIST, looking for opportunities for engagement.
Responds to all social media inquiries/comments and/or coordinating with appropriate offices for response/action.
Works with the Project Management Specialist to source, create (i.e. write short original content), edit, and post multi-media content on social media sites, including video dissemination on YouTube Channel or on website, and for distribution to external stakeholders; maintains all social media platforms for NEIST; and, ensures timeliness and quality of all activities given their visibility to the public.
Coordinates the work of the Social Media and Web Assistant by assigning tasks, monitoring progress, and ensuring quality control.
Generates, monitors, gathers, and interprets analytics, conducts preliminary analysis, and reports on the effectiveness and influence of NEIST’s social media communications tools for reaching and engaging target audiences and on key performance indicators. Integrates social media analytics with Web and other analytics in coordination with other e-Communications personnel as needed for meaningful comprehensive analysis that informs decision-making and priority-setting.
Develops key performance targets and data gathering processes for NEIST’s social media channels, and provides a coordinated social media reporting function.
Acts as a Centre of Expertise on Social Media at NEIST, providing training, advice and guidance to colleagues across the Centre.
Provides expert advice, produces social media content, conducts consultations or research in the development and implementation of strategies, policies, guidelines, procedures, analytics, summary reports, and activities.