Summary


Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.


About the Role

Major accountabilities:


Prepares content of Integrated Brand Teams and Launch Teams.
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Identifies area market insights and opportunity via customer interactions
Executes central marketing activities as well as regional initiated marketing activities
Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
Collaborate with Marketing and Medical teams to maximize activities:
Scout centers, KOLs and OLs by disease within assigned territory
Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory


Minimum Requirements:

Work Experience:


5+ years of experience in marketing or brand management
Launch experience


Education:

Bachelor’s degree required.


MBA/post-graduate marketing qualification desirable.


Skills:


Agility.
Asset Management.
Commercial Excellence.
Cross-Functional Collaboration.
Customer Orientation.
Digital Marketing.
Healthcare Sector Understanding.
Influencing Skills.
Marketing Strategy.
Negotiation Skills.
Operational Excellence.
Priority Disease Areas Expertise.
Product Lifecycle Management (Plm).
Product Marketing.
Product Strategy.
Stakeholder Engagement.
Stakeholder Management.
Strategic Partnerships.


Languages :


English.