Department Marketing

Reports to Managing Director or CEO

Key Duties and Responsibilities


Strategic Marketing Leadership 1.1 Develop and implement a comprehensive marketing strategy aligned with Villa Care’s short and long-term goals 1.2 Lead brand positioning, market expansion, and product and service visibility across all platforms
Client Acquisition Strategy 2.1 Formulate and execute strategies to onboard more property owners for sales, letting, and management services 2.2 Identify new client segments and establish targeted outreach campaigns to attract landlords, developers, and investors 2.3 Leverage digital platforms, diaspora outreach, networking forums, expos, and prospecting to grow property listings
Campaign Management 3.1 Plan, execute, and evaluate digital and traditional marketing campaigns 3.2 Oversee social media, email marketing, events, and public relations activities to generate leads and enhance brand visibility
Team Management and Development 4.1 Supervise and mentor the marketing team, ensuring consistent high performance and innovation 4.2 Set key performance indicators and conduct regular performance evaluations
Budgeting and Resource Allocation 5.1 Prepare, manage, and track the marketing budget 5.2 Ensure optimal allocation of resources to yield maximum return on investment
Market Research and Competitive Analysis 6.1 Monitor market trends, competitors, and client needs to inform campaign strategies and pricing models 6.2 Translate insights into actionable marketing strategies
Lead Generation and Conversion Support 7.1 Drive qualified leads to the sales team through targeted campaigns and performance tracking 7.2 Collaborate with the sales team to create marketing collateral and client proposals
Stakeholder Engagement 8.1 Manage relationships with media houses, advertising agencies, event organizers, and sponsors 8.2 Represent the company in trade shows, expos, and industry forums such as the Kenya Homes Expo
Innovation and Brand Development 9.1 Enhance the Villa Care brand across all platforms and ensure consistency in messaging 9.2 Spearhead the adoption of new marketing technologies and customer relationship management platforms
Minimum Education Requirements
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
A master’s degree or professional certification in marketing is an added advantage
Required Training and Certifications
Certified training in digital marketing or social media marketing
Training in brand strategy or use of customer relationship management systems
Courses in event marketing and public relations
Leadership and people management training
Professional Experience
Minimum of seven to ten years of progressive marketing experience, preferably in real estate, property management, construction, or related sectors
Proven track record of successful marketing campaigns and digital strategy execution
Experience in managing marketing teams, budgets, and strategic partnerships
Experience in diaspora marketing, influencer marketing, and business-to-business lead generation is highly desirable
 


Key Skills and Competencies


Strong strategic thinking and innovation with the ability to convert market insights into practical actions
Effective leadership and people management capabilities
Excellent written and verbal communication and presentation skills
Proficiency in digital marketing including search engine optimization, paid advertising, analytics, and social media platforms
Ability to guide brand storytelling and content development
Strong analytical and commercial skills to support decision-making
In-depth knowledge of the real estate market including sales cycles, buyer behavior, and property management trends
Ability to attract and retain property owners through personalized marketing engagement and service excellence