Key Accountabilities:

Market & Competitive Intelligence:


Gather, analyze, and interpret external market data to support business decisions.
Identify emerging business opportunities and risks through competitive analysis.
Apply intelligence to external data and propose strategic actions.


Sales & Growth Enablement:


Analyze market penetration, segmentation, and profitability to support business growth.
Develop insights to drive strategic sales growth, pooling asset control, and customer retention.
Provide research and insights for campaigns, events, and new product/service launches.


Customer & Stakeholder Support:


Support local and regional teams with market research needs for day-to-day and strategic decision-making.
Drive and manage the Net Promoter Score (NPS) process across the AMETA region.
Collaborate across departments to share insights that enhance customer experience.


Required Experience & Skills:


5+ years in market and customer research.
Technical & Analytical Expertise:
Strong statistical analysis, root cause analysis, and trend analysis skills - experience with SAP, Medallia, Data Warehouse (BW), and CRM (Salesforce).
Business & Strategic Acumen: Understanding of P&L, business plans
Ability to develop business cases and strategic proposals.
Strong verbal and written communication and presentation skills
Ability to work independently and proactively in a dynamic environment.
Project management, storytelling, strategic thinking, and confident facilitation.
Strong collaboration and interpersonal skills to engage with stakeholders.
Experience working successfully in matrix structures.