PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION


Directly contribute to the growth, elevation and activation of all retail channels, by planning and
enabling exceptional campaign activations and consumer experiences across Emerging Markets.


KEY RESPONSIBILITIES


Be the EM Activation lead for the Originals, Statement and Basketball categories
Deliver all necessary Retail Toolkits and execution guidance as per Market and Cluster needs for Brand Campaigns, Elevated Campaigns and Category Activations
Gather and coordinate BU input on Cluster plans and ensure an effective feedback loop is in place
Deliver thorough, fact-based analysis of marketplace intelligence relating to the Originals, Statement and Basketball categories across all Clusters in EM
Work with cross-functional teams to deliver reports where needed and use key campaign learnings from EM to feedback to Global teams with the goal to continuously optimize Global deliverables
Collaborate with the 7 x EM Clusters to drive consistency across Global and Local executions and activations


GLOBAL CAMPAIGN IMPLEMENTATION


Provide Retail toolkits to enable flawless execution of all campaigns and activations across all channels.
Critically and thoroughly work through EM adaptation of Global toolkits to meet market needs
Ensure campaign targets are properly set, evaluated and met and that Marketing Working Budget (MWB) is optimized
Feedback learnings and concerns on the performance of Global campaigns to EM Brand team and Global BU teams
Drive omnichannel reporting in line with up to date requirements, provide consolidated viewpoint for EM stakeholders


EM DRIVEN CAMPAIGN DEVELOPMENT AND IMPLEMENTATION


Drive the creation and communication of local campaigns and ensure all necessary approvals are obtained
Ensure campaign targets are properly set, evaluated and met and that MWB is optimized


TRADING THE BUSINESS


Be knowledgeable about the targets and performance of EM channels, understand which levels need to be activated to impact these KPIs and propose how to optimize them as needed
Work closely and cross-functionally with the Cluster teams to pro-actively assess any performance issues (such as persistently declining traffic or a particularly ineffective campaign execution) and develop tactical solutions that might be needed to address these
Co-own a set of Brand and Commercial KPIs including but not limited to NS, campaign ST, OTIF, door count, ROI etc.
Drive the Membership activation plan for the Originals, Statement and Basketball categories in Own Retail


OTHER


Identify optimal Creative and Retail marketing agencies and / or vendors both in terms of output and cost
Co-create and drive transparent, up to date MWB management processes and tools. This includes input into MWB planning process
Ensure that all Retail marketing activities contribute in driving the Brand and Commercial KPIs


KEY RELATIONSHIPS


Market and Cluster Brand Activation teams
Market and Cluster Channel teams
Market and Cluster Omnichannel teams
Global Comms and Retail Activation teams
Creative and Retail marketing agencies


KNOWLEDGE, SKILLS, AND ABILITIES


Good knowledge of industry, market trends, and marketing strategies
Proficiency in MS Office applications Excel, Word, Outlook and PowerPoint
Ability to speak, read and write English fluently
Ability to engage with teams across various time zones
Ability to work under pressure
Solid business acumen and in-depth knowledge of Brand and Commercial KPIs
Highly numerate with the ability to understand and analyze data and produce actionable insights
Solid interpersonal, networking and negotiating skills
Strong leadership, problem-solving and decision-making abilities
Strong presentation and planning skills
Ability to travel both domestic and internationally as needed


REQUISITE EDUCATION AND EXPERIENCE/ MINIMUM QUALIFICATIONS


University degree in business, ideally with a marketing and sales focus or equivalent professional experience
At least 6 years Retail or Marketing experience (minimum 2 years Retail experience is essential)