Industry and Market Trend Analysis


Track developments in the financial services industry (e.g. CBN regulations, fintech disruption, inflation, interest rates, FX dynamics).
Monitor macroeconomic indicators that affect lending, deposits, investment products, and customer behavior.


Competitor Benchmarking


Analyze competitor banks’ products, pricing, branch expansion, digital offerings, and campaigns.
Provide competitive intelligence reports for business units, senior management, and strategic teams.


Customer & segment Insights


Study customer acquisition, retention, and churn rates across segments (Retail, SME, HNWI, LOC & EFS).
Identify behavioral trends in channel usage, digital adoption, and product uptake (cards, loans, savings, etc.).


Performance Reporting and Dashboarding


Develop and maintain dashboards (Power BI, Excel) showing market share, revenue trends, and segment performance.
Generate reports that track product penetration, fee income, and cross-sell ratios.


Support Strategic Initiatives


Provide intelligence to support product development, new market entry, branch optimization, and digital transformation.
Assist in pricing strategies, marketing campaign planning, and competitor threat assessments.


Collaboration Across Business Units


Work with Retail, Commercial, LOC, HNWI, Payment and Strategy teams to supply tailored insights.
Support quarterly business reviews, board reporting, and investment/expansion decisions.


Experience & Qualifications


Bachelor’s degree in computer science, Mathematics, Statistics or Business Management
Working knowledge of data mining using SQL, ETL, and Excel
Demonstrated experience in executing presentations of technical and business level data.
Knowledge and familiarity with Tableau is a plus
Proven ability to synthesize analytics and research results into clear insights, and to deliver actionable recommendations.
Business writing and presentation skills for executive reporting
Ability to link market signals with financial impact