Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
Build strategic relationships and partner with key industry players, agencies and, vendors.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
Manage all marketing strategies and campaigns by working with vendors, insurance agents, sales agents, and marketing team members.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Support insurance sales and brand awareness goals through events and other marketing initiatives that foster new and engage existing members of target audience groups.

Requirements

Bachelor’s Degree in Marketing, Communications, Advertising or other related field is required.
Minimum of 5 years of experience inmarketing, B2B, life insurance, or a similar role in the insurance industry is a plus.
Proven proficiency in leveraging CRM, analytics platforms, and marketing automation tools.
Candidates must have core computer skills and experience using Microsoft Office programs including Word and Excel.
Exemplary organization, project management, analytical, and verbal/written communication skills are required.