Job Summary


The incumbent is responsible for implementing and executing strategic marketing plans to attract potential customers and retain existing ones at the country level.


Job Details


Ensures implementation of solutions for Channels in the local market, e.g. Agency Banking, Cards, USSD, Internet Banking, Mobile Banking Portfolio
Develops the marketing strategy in line with country objectives.
Co-ordinates marketing campaigns and sales activities.
Oversees the country’s marketing budget.
Creates all marketing material in line with marketing plans for promotional campaigns
Manages Letshego’s brand management and corporate identity at country level.
Monitors marketing communication effectiveness
Drives the implementation of new product launch.
Identifies potential strategic partner relationships with relevant stakeholders. 


Requirements

Education    


University degree in Business Administration, Economics, Marketing or Communications.


 Experience     


A minimum of 7 years successful experience in a marketing/sales function within the financial services/retail or banking.
Experience in working with and delivering results through various channels, including both face-to-face and electronic media interactions. 


 Certifications     

 Knowledge    


Knowledge in Sales and Marketing
Creativity experience in designing marketing plans and coordinate marketing budgets 
Brand strategy, advertising and promotion, digital marketing.


Skills    


Outstanding organizational skills, excellent verbal and written communications.
Strong interpersonal skills, ability to communicate and interact on behalf of country team 
Proactive and initiative-taking when completing tasks.