Admissions and Marketing Director 

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Position Summary: 

The Director of Admissions oversees and coordinates the facility’s admission process, ensuring census goals are met while providing accurate and timely information to residents, families, and referral sources. This role promotes the facility within the community, supports marketing efforts, and ensures compliance with regulatory standards. 

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Key Responsibilities: 


- Manage all admissions and re-admissions processes.

- Communicate with residents, families, and referral sources regarding facility services.

- Ensure compliance with Medicare, Medicaid, and insurance requirements.

- Support census development through marketing and referral relationships.

- Collaborate with interdisciplinary teams to ensure smooth resident transitions.



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Skills & Competencies 


- Knowledge of healthcare admissions processes and regulations.

- Strong organizational and interpersonal skills.

- Ability to manage multiple priorities in a fast-paced environment.

- Proficiency with EMR and admissions software.



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Required: 


- High school diploma or equivalent.

- Experience in healthcare admissions or long-term care operations.



Preferred: 


- Supervisory experience in long-term care admissions.



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Physical & Work Requirements 


- Mobility to move throughout facility quickly.

- Ability to lift 25–40 pounds occasionally.

- Exposure to nursing home environment and regulatory interactions.



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Personal Attributes: 


- Integrity and ethical standards

- Strong communication skills

- Adaptability and stress management

- Resident-centered approach