Role Overview

The Marketing Automation Specialist will streamline campaigns using platforms like HubSpot, Mailchimp, Zapier, and other CRMs. This role is focused on saving manpower, driving efficiency, and improving the scalability of client campaigns. The specialist will design workflows, lead nurturing sequences, and integrated systems that boost ROI.

Key Responsibilities


Design and manage automated workflows for lead nurturing and client engagement.
Integrate platforms like HubSpot, Mailchimp, Zapier, and CRM systems.
Analyze campaign data to identify automation opportunities.
Train team members on automation tools and processes.
Ensure compliance with data protection regulations.


Requirements


Proven experience with marketing automation tools (HubSpot, Zapier, etc.).
Strong understanding of customer journeys and funnel building.
Technical problem-solving and systems integration skills.
Ability to balance efficiency with personalization in campaigns.


Working Conditions & Benefits


Hybrid role with access to leading automation tools.
Opportunity to design, optimize, and scale automation workflows for clients across industries, from tech startups to established global brands.
Work alongside top marketers, digital strategists, and client teams while gaining visibility in international markets.