JOB DESCRIPTION
Department – Business Development
Unit     -  Ecommerce
Job Summary /Objective:
The staff will be responsible for generating sales and sales lead using various online and social media channels. 
ACADEMIC REQUIREMENT

HND/B.Sc in any  discipline with a minimum of 2nd class honours.
MUST have completed NYSC programme.

JOB DUTIES/RESPONSIBILITIES:
Technical Core Skills

Activate 100% ABC Cargo Express products service presence online
Analyze digital data to draw key recommendations around website optimization
Optimization of Cargo Express products
Running daily minimum of 10 post of cargo Express product on all social media platforms
ABC Cargo Express brand online advertisement
Generating leads and distributing same to sales executives
Conduct social media audits to ensure best practices are being used
Maintain digital dashboard of several different accounts
Coordinate with sales team to create marketing campaigns
Prepare emails to send out to customers
Monitor key online marketing metrics to track success
Create and maintain online listings across e-commerce platforms
Ensure that the brand message is consistent
Research competitors’ pricing and products
Decide on appropriate placement of ads
Determine what content will reach customers
Develop projects to create content
Publish digital marketing content online
Implement email marketing campaigns
Measure digital traffic
Monitor social media and Google Analytics
Optimize paid advertising campaigns using SEO and other tools
Report on the growth and analytics of campaigns to stakeholders
Scale campaigns to maximize ROI
Monitor project status and budget
Conduct market research to inform campaigns
Brainstorm and implement experiments and conversion tests

COMPETENCIES/ SKILLS:
Management/Behavioural Skills

Professionalism - Always demonstrates highest level of ethics and compliance with regulations  and policies while possessing the right skills and competency for the task
Accountability -Demonstrates the state of being accountable by holding others accountable and also showing ownership and responsibility for assigned tasks and company property
Outstanding - Consistently delivers superior results and embodies an exemplary conduct and behaviour
Efficiency-  Always completes assigned tasks in a timely manner in a safe environment compliant with regulatory standards
Aggressiveness - Vigorously and passionately follows up and follow through to ensure that set objectives are achieved in record time
Integrity - Maintains high level of probity and will do the right thing at whatever cost
Discipline - Maintains highest ethical and moral standards while presenting a well groomed professional personal appearance
Team Work - Commits to the culture of mutual accountability that promotes performance based values, to drive audacious targets in a fair equitable and inclusive work environment
Result Orientation- fiercely focused on business goals and achieves set targets and tasks in record time
Strong problem solving skills

Key Performance Indicator

Active company social media handles
100% accuracy of timely responses for all online queries and enquires
100% achievement on targeted ads running per month
10% of revenue increase from online onboarded clients
20% increase in customer base every month
100% achievement of target lead generation per month
100% active follow up on all prospected online clients
100% professional hand shake with the Customer experience and Admin for efficient administration and management of the generated leads
Once in a quarter market research test with report
100% submission of weekly and monthly reports
Technology Skills –
Database Management/ Analytics skills
Use of Physical Internet
Cargo Simply Software
Proficiency in use of relevant Technology and software for inventory management, operational logistics and supply chain management and tracking

Equipment/Technology:

Personal Computer,
Work Context
Electronic Mail
Telephone
Computer
Face-to-Face Discussions
Contact With Others
Work With Work Group or Team