Company Overview:
At SWAPTEK, we’re redefining the secondary mobile device market. As a fast-growing tech startup, we’re committed to providing high-quality, refurbished mobile devices that empower users while promoting sustainability. We’re seeking a dynamic and strategic Marketing Team Lead to spearhead our marketing efforts and drive our brand’s growth in a competitive landscape.
Position Overview:
The Marketing Team Lead will be responsible for developing and executing comprehensive marketing strategies that enhance our brand presence, drive customer acquisition, and foster long-term loyalty. This role requires a blend of strategic vision, leadership, and hands-on execution. The ideal candidate will have a strong background in digital marketing, a passion for technology, and experience working in fast-paced environments.
Key Responsibilities:
1. Strategy Development:
- Develop and implement a multi-channel marketing strategy aligned with the company’s goals and objectives. - Conduct market research and analyze industry trends to identify opportunities for growth and areas of improvement. - Define target audience segments and tailor marketing messages to resonate with these groups.
2. Campaign Management:
- Lead the planning, execution, and optimization of marketing campaigns across digital channels, including social media, email, content marketing, and paid advertising. - Collaborate with the creative team to develop compelling content and visuals that drive engagement and conversions. - Monitor campaign performance and provide actionable insights to enhance effectiveness and ROI.
3. Team Leadership:
- Manage and mentor a team of marketing professionals, providing guidance and support to help them achieve their full potential. - Foster a collaborative and innovative team environment that encourages creative thinking and problem-solving. - Oversee the delegation of tasks and ensure timely completion of projects.
4. Brand Management:
- Maintain and enhance the company’s brand identity and ensure consistency across all marketing materials and channels. - Develop and implement strategies to build brand awareness and establish a strong market presence. - Engage with customers and industry influencers to promote positive brand perception and drive word-of-mouth referrals.
5. Analytics and Reporting:
- Utilize data analytics tools to track marketing performance, measure success against KPIs, and make data-driven decisions. - Prepare regular reports and presentations for senior management, highlighting key metrics, insights, and recommendations. - Continuously analyze competitive landscape and adjust strategies to stay ahead of industry trends.
6. Budget Management:
- Develop and manage the marketing budget, ensuring efficient allocation of resources and cost-effective execution of marketing activities. - Negotiate with vendors and agencies to secure favorable terms and maximize the impact of marketing investments.
7. Partnerships and Collaboration:
- Build and maintain relationships with strategic partners, influencers, and media outlets to expand reach and amplify marketing efforts. - Collaborate with cross-functional teams, including sales, product development, and customer support, to align marketing strategies with overall business objectives.
Qualification Required & Experience
- Bachelor’s degree in marketing, Business, or a related field; - 5+ years of experience in marketing, with at least 2 years in a leadership role, preferably within the tech or mobile device industry. - Proven track record of developing and executing successful marketing strategies and campaigns. - Strong knowledge of digital marketing channels, tools, and best practices. - Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team. - Exceptional analytical and problem-solving abilities, with experience using data to drive decision-making. - Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders. - Familiarity with the secondary mobile device market and a passion for technology is a plus.
What We Offer:
- Competitive salary and performance-based bonuses. - Flexible working hours and remote work options. - Opportunities for professional growth and development. - A dynamic and innovative work environment with a passionate team.
Location: Accra

Please submit your resume, cover letter, and a portfolio of relevant work to [email address] with the subject line “Marketing Team Lead Application - [Your Name].” We look forward to learning how you can contribute to our team and drive our marketing efforts to new heights.

Closing Date: 28 November, 2024