Principle Accountabilities


Develop and implement commercial strategies that align with the innovation and product roadmap.
Conduct market research and competitor analysis to identify emerging trends and business opportunities.
Collaborate with the Product Owner to define value propositions and pricing models for innovative products and services.
Develop business cases to support new product development and commercialization initiatives.
Lead go-to-market planning, including launch strategies, marketing campaigns, and sales enablement.
Work closely with marketing and sales teams to develop product positioning and messaging.
Create sales presentations, product briefs, and promotional materials to support commercialization efforts.
Train sales teams on new product features and benefits to enhance customer engagement.
Build and maintain relationships with key stakeholders, including customers, partners, and internal teams.
Identify and engage potential partners to expand market reach and distribution channels.
Gather and analyze customer feedback to inform product improvements and future innovations.
Track key performance indicators (KPIs) related to commercial success, such as sales revenue, market share, and customer satisfaction.
Prepare regular reports and presentations on commercial performance and strategic initiatives.
Continuously assess the effectiveness of commercial strategies and recommend improvements as needed.


Key Competencies and Skills


Strong understanding of go-to-market strategies, product commercialization and agile delivery.
Excellent analytical and strategic thinking skills.
Strong communication and presentation abilities.
Demonstrated ability to build and maintain relationships with stakeholders and partners.


Minimum Qualifications, Knowledge and Experience

Experiences, Academic & Professional Qualifications


Bachelor’s degree in Business, Marketing, Commerce, or a related field.
5+ years of experience in digital & conventional commercialization in financial services.
Proven experience in a commercial or business development role, preferably within an innovation or product development environment.