We are renowned for our presence in magical locations and have the highest reputation for standards and service. We at Serena recognize that human resources are our most important asset, and significant resources are allocated annually towards staff development.

Develop and implement comprehensive sales strategies to achieve revenue targets and market share goals.
Conduct regular market research to identify emerging opportunities and threats.
Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth.
Be cognizant of the business model to ensure it’s adaptable to meet emerging business and market trends.
Utilize data and analytics to make informed decisions and adjustments to strategies.
Collaborate with other departments such as marketing, operations, and finance to ensure a cohesive approach and alignment of strategies to achieving overall business objectives.
Communicate effectively with internal stakeholders to align sales strategies with the group’s brand and service standards.
Create and manage annual sales budgets and forecasts.
Work closely with the Banqueting team to ensure seamless execution of client events.
Communicate effectively with internal stakeholders to align sales strategies with the hotel’s brand and service standards.
Collaborate with the marketing team to create promotional campaigns and packages.
Provide input on pricing strategies, product development, and service enhancements.
Ensure guest feedback is handled as per the outlined guidelines.
Ensure adherence to client data collection, protection, and management as per policy and as per the data protection Act.
Develop and grow business partnerships that have agreements that are within clearly stipulated time and legal frameworks with clearly outlined return on investment.
Cultivate and maintain relationships with key clients, including corporate accounts, travel agencies, and event planners.
Ensure sales costs are within budget by developing and managing the departmental budget by efficient allocation of resources.
Provide regular reports on sales performance, market trends and forecasts to the Sales Director.
Work closely with the leadership team to align the sales strategy with the overall sustainability agenda of the Hotel.
Collaborate with other departments to create sustainable packages and offerings that appeal to environmentally conscious clients.
Showcase the hotel group’s commitment to sustainability in sales presentations and marketing materials.