We are looking for a Customer Acquisition Officer that will work alongside the Manager to assess the business’ current and future competitive position with a view to defining the in-market acquisition strategy for the B2C/B2B segment, and lead specific initiatives that deliver against strategy and the AOP targets.

RESPONSIBILITIES:

• Work closely with the Marketing team to develop and execute marketing strategies for the segment, with a goal of driving acquisition, increasing engagement and growing revenue
• Co-operate in the creation and execution of an acquisition strategy and go-to market insights
• Identify new sources of growth, through internal or external indicators and establish business case to pursue them.
• Responsible tracking of commercial and operational metrics go to market initiatives to ensure optimal commercial and customer experience outcomes.
• Present regular and accurate reports for management review
• Recommend new strategies, innovative ideas and technologies to grow the channel
• Analyze performance across the various marketing functions, and share metrics and learnings with stakeholders
• Own the creation of regular sales packs and roadshows to educate and excite front line staff on new initiatives
• Develop multi-channel marketing strategies (email, mobile, web, POS) for customer lifecycle, onboarding, growth, and retention programs across all brands.
• Perform Pre & Post campaign analysis to help drive strategy and execution of future programs and product launches.
• Drive communication that increases consumers’ engagement with the brand and lifetime value.
• Develop the customer segmentation strategy based on analysis of transactional and behavioral data to drive lifecycle campaigns and marketing campaigns.


REQUIREMENTS:

• Bachelor’s or equivalent qualifications preferred.
• Minimum 3 years in creating, launching and managing customer centric propositions and/or products and services within Nutrition, Healthcare, Consumer Goods, Financial Services industries
Ideally, excellent knowledge of the Medical industry, the Caribbean in particular
• Expertise in implementing successful go to market strategies
• Proficiency and/or understanding of a broad array of customer demand driving functions including product management, marketing, advertising and sales, CRM, loyalty, market research, and retention programmes.
• High level of business acumen and professionalism
• Excellent knowledge of the region and the respective cultural/socio-political nuances
• Strong written, verbal communication and presentation skills
• Project Management and Good computer skills.