BRAND HOME MANAGEMENT

Front Of House Management


Manage, Coach, develop and inspire the brand home front of house team for best-in-class execution and consumer experiences with clear guidelines and deliverables
Manage the day to day running and operational protocols of the Inverroche brand home
Implement the Brand Guidelines in all guests facing locations within the brand home
Develop and execute efficient ways of working to deliver industry leading service levels and execution standards
Implement a professional working schedule for the staff, with clear and efficient procedures for better ways of working
Drive internal culture to build excitement and look for ways to celebrate successes and company milestones
Ensure consistency between the Brand Home site with the brands image and positioning in the market
Benchmark against competitors, luxury environments and other hospitality/tourism innovations
Must have the Ability to personally present and couch on all the Inverroche Experiences at the Brand Home (Tastings, Gin Schools, Etc.)


Hospitality Management  


Ensure that every single guest that leaves the brand home is a new advocate of Inverroche!
Create and execute bespoke events for key periods and occasions – with a strong focus on seasonal periods
Work with Pernod Ricard teams to host key customers and VIPs at the brand home
Manage and execute our bespoke Gin Academy in line with the marketing teams
Execute a “conscious luxury” food & beverage program that incentivizes our guests to spend more time and money at the brand home
Re-define and maintain the standards of our brand home experiences (Tours, tastings, programs, retreats, packages, etc.)
Evolve the distillery into a “Fine Dining” Restaurant mind set


Brand Home


Implement an efficient and calculated consumer journey blueprint, highlighting all the key touchpoints and objectives
Preserve, strengthen and highlight the heritage of Inverroche within the brand home
Digitalize the archives and highlight the brand stories
Delivery Luxury merchandising standards in all areas of the brand home
Work closely with the IR brand team to ensure that the Brand Home is fully on brand, supporting new brand initiatives and product launches, with innovation and digital at the heart, while suggesting new opportunities and activities to drive incremental business results
Manage the Brand Home shop and retails standards 
Implement a personalization & customization program for the Inverroche Brand Home Shop
Management of all the brand home Point of sale and apply inventory controls
Adapt consumer experiences to be in line with the Inverroche Brand Heart
Work closely with the Global Brand Homes Team to ensure alignment with the Group Vision


Community Leadership


Work with Lorna Scott, Founder and CEO to identify and collaborate with Community Leaders in the Hessequa region
Work with PRSA to identify and support key On-trade venues within the Stilbaai area to activate Inverroche. Inverroche to be the most visible brand in the Stilbaai area
Work with the local community to ensure Inverroche participates in Strategic events and occasions
Identify Opportunities for Inverroche to increase awareness and build relationships
Drive the Sustainability & Responsibility principals at every touch point within the business


EMPLOYEE MANAGEMENT

Recruit and manage Talented Employees


Structure and resourcing levels consistently evaluated.
Job descriptions are relevant and up to date
Vacancies filled in line with policies, equity targets, headcount, and budget
Manage and execute Succession plans
Guarantee a high level of engagement, motivation, and implication
Determine appropriate levels of temporary staff required for seasonal periods


Develop Employees


Implement suitable development opportunities and training
Individual Development plans for all staff to maximise growth potential
Training consistently applied
Promotions recommended where appropriate


FINANCE / BUDGET

Finance Management


Accurate Food and Beverage Costing (GP Management)
Forecast annual marketing budget and operational expenses
Forecast Annual Sales numbers
Budget compiled and approved in line with organisational growth ambitions, and according to internal and group reporting timelines
Manage costs against approved budget within marketing arena
Potential areas of saving and optimisation highlighted
Expenditure aligns with budget
Recording stock procurement and transfers on the ERP system
Meaningful variance analysis reports provided
Set and drive revenue targets for the brand home – Ensuring a profitable P&L
Mange Inventory and stock levels for all consumables
Design a CRM programme to ensure data capture, visitor tracking and consumer engagement
  • Media
  • Advertising
  • Branding