Job Description    


RCL FOODS is on the hunt for experienced Channel Representative for their Baking Division to address operational needs of customers and to monitor, as well as to ensure improved route optimisation and driver efficiency.
The roles will report into the Regional Sales Manager and will be based in Vryburg, North-West.


Minimum Requirements    


Matric
Valid Driver’s License 
Own realiable vehicle
3 to 5 years’ experience in a Sales function. Driver salesman experience beneficial                                                                                                 


Duties & Responsibilities    

Ensure efficient and cost-effective product distribution


Ensure driver teams deliver according to mapped and optimised routes
Ensure all new and old customers are plotted on the GPS system
Ensure orders are geared towards improving truck utilisation and loaves/km
Ensure delivery teams invoices correspond with loading list before vehicle leaves bakery


Ensure balancing of orders placed, delivered and returned


Monitor driver orders for informal trade customers daily 
Monitor and track returns daily 
Craft and action plans to drastically improve return


Submit sales figures from drivers daily


Ensure driver teams’ sales are in line with sales targets
Source and distribute of key trade intelligence 
Provide actionable plans for improvements and combating competitor activities


Ensure the capturing and allocation of all customer details


Ensure all customer details and classifications are loaded correctly on new accounts and are correctly listed on existing accounts


Ensure driver competency and delivery time management


Support, train, discipline and lead the driver & van assistant teams to deliver sales excellence 
Employ efficient route riding system to see all customers within each month
Evaluate on-the-job performance, and provide training on shortfalls identified


Monitor Trade Prices


Submit weekly price surveys for informal trade customers
Monitor RSP’s and execute pricing strategy, policy and mandate 


Build long standing relationship with customers


Increase sales volume and market share in General Trade stores
Develop a strategy with Informal Sales Representative to gain new business
Handle customer complaints and queries
Ensure merchandising to the company’s standards
Supports the Informal Sales Representative in providing adequate route optimisation and rationalisation solutions
Ensure the customer needs are met within a viable business framework
Provide a link between customers and drivers for a seamless transition of products
Provide key trade intel and address regular customer service requirements


Deadline:5th September,2025