About the job

Purpose of the Role: 


To manage, develop, implement, the marketing and communication strategies to enhance the bank's brand presence and customer engagement. Responsible for internal and identified external communication of the Bank. Develop and maintain relationships with media outlets to enhance the bank’s visibility. Manage press releases and media inquiries to promote positive coverage of the bank's initiatives and achievements.


Role Responsibilities: 

Communication strategies


Formulate communication strategies that align with the bank's overall goals and target audience needs
Integrate various communication channels to create a cohesive and effective message delivery system
Utilize market research and customer insights to refine messaging and engagement tactics
Manage the development of a content strategy that supports the bank’s brand and objectives
Ensure content is engaging, relevant, and distributed through appropriate channels
Optimise the use of different communication channels including digital, social media, print, and events, to enhance reach and impact
Evaluate the effectiveness of each channel and adjust strategies as needed


Campaign Execution


Plan and execute integrated marketing campaigns that effectively communicate the bank's offerings and values.
Coordinate with cross-functional teams to ensure alignment and execution excellence
Establish metrics to evaluate the success of communication strategies and campaigns.
Use data analytics to inform decision-making and refine strategies for improved outcomes
Implement campaigns across multiple channels, such as social media, email, print, and events
Tailor messaging and content for each channel to maximize audience engagement and reach


Internal and External Communication


Coordinate internal communications to keep employees informed and engaged with the bank’s objectives and initiatives
Develop communication strategies that align with organizational changes and updates
Communicate the bank’s strategy, focus areas and values, and ensure continuous reinforcement
Partner with divisions to increase engagement of our people across the bank
Ensure all communication is leading edge and professional
Manage and quality control all internal publications, platforms and mediums including intranet and social media
Implement crisis communication plans to manage and mitigate potential risks to the bank’s reputation
Strategically position and raise the profile of the business in the public domain using websites, social media platforms and public relations (both financial and consumer related)
Act as first point of contact for the media and act as a liaison between media and relevant consultant


Stakeholder management and collaboration


Engage with various stakeholders, including customers, partners, and community leaders, to promote the bank’s mission and values
Organize events and speaking engagements to enhance stakeholder relationships
Develop clear and consistent communication strategies to keep stakeholders informed about the bank’s activities and initiatives
Collaborate with stakeholders to gather insights and feedback, using this information to enhance the bank’s offerings and strategies


Management of resources


Develop and maintain staff costs and budgets
Manage and develop subordinate(s): Performance management in terms of contracting, reviews and poor performers, Training and development, Employee relations
Manage people efficiencies through leave management, headcount budget, fixed term contracts, staff movements, secondments, staff utilization
Take appropriate disciplinary measures as required
Facilitate induction of new staff within one month of joining the organization