Job Purpose Statement


The Product Marketing Manager at LOOP DFS is responsible for driving the adoption and success of our financial apps for consumers and merchants by developing and executing data-driven marketing strategies. This role bridges product innovation and market demand, ensuring seamless go-to-market execution, compelling value propositions, and exceptional customer engagement. By leveraging market intelligence, customer insights, and digital marketing expertise, the Product Marketing Manager plays a pivotal role in achieving business growth, enhancing user experience, and positioning LOOP DFS as a leader in the fintech industry.


Key Accountabilities (Duties and Responsibilities)

Financial 40%


Drive product adoption and user acquisition to achieve revenue and profitability targets for consumer and merchant financial apps.
Optimize marketing budgets by prioritizing high impact campaigns and activities.
Measure return on investment (ROI) for marketing initiatives and align with the company’s financial goals. Identify opportunities for upselling and cross-selling within the product portfolio to maximize revenue potential.


Internal Business Processes 25% 


Develop and implement efficient go-to-market (GTM) strategies that ensure seamless product launches and marketing execution.
Collaborate with product, sales, and development teams to align marketing efforts with business objectives and timelines.
Lead the creation of sales enablement tools, such as presentations, case studies, and training materials, to empower the sales team.
Establish analytics and performance measurement frameworks to monitor campaign performance and continuously improve processes.
Build and maintain clear workflows for campaign management and stakeholder collaboration.


Customer 25%


Conduct market intelligence and customer insights research to understand customer needs, pain points, and behaviors.
Develop tailored Customer Value Propositions (CVPs) that effectively address customer needs and differentiate LOOP DFS in the market.
Build a customer-centric mindset across marketing initiatives by using data to refine product offerings and personalize communication strategies.
Enhance customer experience through strategic messaging and positioning, ensuring products are marketed in a way that resonates with target audiences.
Gather and analyze customer feedback to inform product enhancements and marketing improvements.


Learning & Growth 10%


Demonstrate a commitment to self-development and developing others, building long-term staff capability and competency in and beyond own team;
Stay updated on fintech trends, industry standards, and emerging technologies to innovate marketing approaches.
Foster a culture of agility and innovation by experimenting with new tools, platforms, and marketing strategies.
Provide mentorship and training to team members to develop their skills in product marketing, digital marketing, and customer engagement.


Job Specifications


5+ years of experience in product marketing, preferably within the fintech or tech industry.


Skills and Competencies


Strong understanding of the fintech landscape, particularly in consumer and merchant financial solutions.
Proven track record of developing successful GTM strategies and campaigns.
Expertise in market intelligence and customer insights to inform product and marketing strategies.
Demonstrated success in CVP design, strategic messaging, and positioning.
Proficiency in digital marketing tools and techniques.
Analytical mindset with experience using data for decision-making and reporting on performance.
Exceptional communication and storytelling skills.
Customer-first approach with a deep understanding of user needs.
Agile and innovative in managing multiple stakeholders and working in a cross-functional team environment.