Job Purpose


To drive the commercial and operational efficiency of the coastal region.
To will provide strategic direction, ensure achievement of budgets, and foster customer-centric growth in the coastal region, including exploring partnerships that enhance B2C retail opportunities


Job Responsibility and Accountability


Drive revenue growth across all assigned outlets, ensuring achievement of revenue, volume, and gross profit targets.
Identify and execute opportunities for expanding market share and attracting new customers.
Implement sales strategies and promotional activities tailored to the assigned market.
Monitor competitor activity and market trends, making data-driven recommendations
Oversee daily operations across the assigned region
Ensure proper stock management, inventory control, and zero tolerance for stock variances.
Review and improve operational processes to maximize efficiency and service delivery.
Lead and develop the Deputy Store Managers, providing guidance, coaching, and performance feedback.
Foster a high-performance culture with accountability and ownership at all levels.
Ensure optimal staffing levels, training, and discipline standards are maintained.
Promote teamwork and cross-outlet collaboration.
Build and leverage B2C retail partnerships in the region to increase footfall and brand visibility.
Explore collaborations with lifestyle brands, malls, SACCOs, influencers, and community events that complement retail sales.
Drive co-promotions and loyalty tie-ups that add value to customers and expand Hotpoint’s reach in the coastal market.
Ensure compliance with company policies and procedures across the outlets.
Prepare and present monthly business performance reports, highlighting achievements, gaps, and corrective actions.
Manage administrative responsibilities including budgets, expenditure control, and audit compliance.
Conduct regular outlet visits to review operations, customer service, and overall standards.
Drive initiatives to improve customer satisfaction and loyalty.
Leverage customer feedback and analytics to improve service delivery and product offering.
Build strong relationships with key stakeholders in the retail ecosystem.
Any other duties as may be assigned to you by your supervisor from time to time.


Qualification


Bachelor’s degree in Business, sales/marketing, or related field.


Experience


Minimum 5 years’ experience in a commercial/retail leadership role, with multi-branch oversight preferred.
Strong commercial acumen with proven track record of driving sales and profitability.


Skills: 


Excellent analytical skills; ability to translate data into actionable insights.
Strong leadership, people management, and communication skills.
Ability to thrive in a fast-paced, customer-focused retail environment.
Strong standing of retail sales, pricing, margins, and profitability.
Ability to identify growth opportunities and execute strategies to increase revenue and gross profits
Ability to influence and engage teams at different levels