Purpose of Position: 
To focus on Marketing the E/MBA programmes, with a focus on the MBA and MMBA categories.
KEY JOB ROLES AND RESPONSIBILITIES

Manage the social media platforms for MBA Marketing dept: Design and implement aspects of our digital marketing campaigns and advertising and execute the social media strategy.
Deploy web strategies, paid searches, email campaigns and innovative social media to improve awareness and increase recruitment success for EMBA/MEMBA/MMBA/MBA marketing.
Responsible for calling and following up on MBA/MMBA prospects to ensure they complete the application process before the end of each round.
Establish good rapport and build relationships with prospects. Follow through to conversion.
Database managements for intending and existing students: create new prospects records and daily updates of prospects records with information from front desk inquiry, phone call inquiry, email inquiry, referrals, and other sources. Excellent record keeping for transcripts.
EMBA and MEMBA Rounds of Applications: File and sort individual application documents for each round. Schedule applicants for interviews and LBS administered tests.
Respond to online enquiries within 48 hours.
Prepare reports on the marketing campaigns overall performance.
Support the Marketing manager in benchmark studies, research and competitive intelligence on competitive schools.
Any other specific or adhoc duty to be assigned by line manager from time to time on initiatives that support and promote the academic missions of the institution.

COMPETENCIES REQUIRED

Knowledge of Customer Relationship Management systems and processes
Creative and innovative
Planning and organizational skills
Strong interpersonal/human relations skills
Excellent time management skills
Excellent oral, written communication and presentation skills
Ability to prepare and present business reports.
Knowledge of various social media platforms, best practices and website analytics is a plus.
High integrity, reliability and confidentiality
Experience in sales or marketing
Digital Marketing skills

QUALIFICATIONS 

BSc or MSc in Marketing, Sales or Business Development
MBA is an added advantage

EXPERIENCE

Minimum of 4 years in a Sales, Business Development or Marketing position with proven metrics.
Digital marketing experience is a plus.
Marketing certification is an added advantage

Closing: July 31, 2023