What does the job involve
• Develop and implement the digital strategy for our brand in Africa, aligned with the overall brand objectives and regional market dynamics.
• Grow Uncovers brand love across markets, implementing initiatives that will help drive brand equity and association.
• Lead the planning, implementation, and optimization of digital marketing campaigns across various channels, including social media, email marketing, search engine marketing, and display advertising.
• Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts, executing on insights for continuous improvement.
• Collaborate with the creative team to develop compelling and engaging digital content, ensuring consistent brand messaging and visual identity across all digital platforms.
• Lead the brand's social media presence, including content creation, community management, and influencer partnerships, to enhance brand awareness.