Main Responsibilities:

Promotion & Campaign Management:


Plan and coordinate the execution of trade promotions, including in-store displays, point-of-sale (POPM) materials, and retail events.
Ensure the timely deployment of marketing materials to regional agents, working closely with external vendors to meet deadlines.
Monitor in-store execution of trade marketing activities to ensure consistent brand presence and effective promotion. 
Collaborate with supply chain teams to ensure product availability for promotional activities in all channels.


Customer Plan Management & Optimisation


Analyse customer data, shopper insights, and sales trends to define pricing, placement, promotion, and product assortment initiatives 
Conduct regular reviews of customers, to assess the impact of trade marketing activities, and identify growth opportunities 
Monitor out-of-stock & product shelf-life situations and collaborate with sales, supply chain and to adjust promotional and trade marketing activities accordingly to minimize waste and maximize product turnover
Track competitor activity and recommend competitive pricing and promotion strategies


Cross Functional Collaboration


Work closely with sales team to ensure alignment between marketing initiatives & sales objectives, providing data driven insights to optimise customer plan, promo activities and product placement. Regularly update the team on market trends, promo performance and areas of opportunity to support sales targets
Partner with finance to track trade promo budgets, monitoring spends against plans, and ensuring financial accountability for trade related activities
Develop strong relationships with retail partners, ensuring effective communication and collaboration for category growth by providing insights and guidance to partners to optimize shelf space, promotional opportunities, and product positioning


Budget Management:


Oversee the management of trade marketing budget for all campaigns and promotional activities, ensuring that expenditures are within the allocated budget
Develop and maintain a detailed budget tracking system, ensuring transparency and accuracy in the allocation & usage of funds for TM activities
Compile & present performance reports on trade marketing initiatives providing detailed insights into sales performance, retail execution metrics, customer engagement, competitive benchmarks & category performance- analyzing ROI and effectiveness.
Collaborate with finance to ensure timely reconciliation of expenses and accurate financial reporting for all TM activities


Master Data Management


Manage & update the product catalogue by regularly inputting and maintaining detailed information for all existing and new products (Pack-shots, TU dimensions, RSP, Shelf life, etc.)
Maintain the POPM catalogue, ensuring accurate and up-to-date information on available POPM for campaigns
Ensure that all new product listing information is communicated to retailers and field sales in a timely and accurate manner


Who we are looking for:


Bachelor’s degree in Marketing, Business, or a related field.
3+ years of experience in trade marketing, retail execution, or a similar role.
Strong project management skills and the ability to manage multiple tasks simultaneously.
Strong analytical skills and the ability to translate data into actionable insights
Excellent communication and negotiation skills for managing relationships with internal and external stakeholders
Experience working with retail partners and managing category performance across various channels
Proficiency in category management tools, data analytics, and CRM software
Proven ability to manage budgets and deliver against financial targets.