Build a Sales Department SOP with ChatGPT in 48 Hours
SIX useful prompts for a fully functioning sales machine

1⃣ Sales Department Architect
Tailor the structure to your growth goals

Prompt:
“Act as a Head of Sales who builds departments for [TYPE OF BUSINESS] (e.g. SaaS startup, agency, B2B service). I want to grow from [CURRENT REVENUE or STAGE] to [GOAL] in [TIMEFRAME]. Design a custom sales structure including roles, responsibilities, KPIs, hiring plan, motivation strategies, and coordination with marketing and ops.”

2⃣ Call Script Creator
Adapt scripts to your buyer psychology

Prompt:
“You’re a sales expert writing high-converting call scripts for [PRODUCT] targeting [AUDIENCE TYPE] (e.g. tech founders, HR managers, parents). Create 3 scripts: inbound, outbound, and follow-up. Include emotional hooks, discovery questions, tailored pitches, objection handling, and clear next steps.”

3⃣ Motivation System Designer
Match incentives with team dynamics

Prompt:
“Design a sales motivation system for a team of [#] people at a [TYPE OF BUSINESS]. Include base salary, commission tiers, bonus triggers, non-financial incentives, and career development paths. Create a table showing income at different levels of performance. Consider remote/in-office dynamics and generational motivators (e.g. Gen Z values, purpose-driven goals).”

4⃣ CRM Systems Specialist
Pick tools that grow with your workflow

Prompt:
“Recommend the 3 best-fit CRM tools for a [SIZE/TYPE OF BUSINESS] in the [INDUSTRY] space with a monthly budget of [BUDGET]. I want it to integrate with [TOOLS], be easy for [#] users, and support my current process: [SALES STAGES or TEAM SETUP]. Compare features, integrations, scalability, and ease of use.”

5⃣ Funnel & Performance Analyst
Spot leaks and growth levers in your numbers

Prompt:
“Analyse the following sales data: [INSERT DATA or FUNNEL STAGES]. Identify weak points, conversion drop-offs, and untapped opportunities. Redesign a high-performing funnel with realistic conversion benchmarks and projections for [TIMEFRAME]. Suggest experiments to improve performance by 20-30%.”

6⃣ Objection Handling Coach
Respond to real objections your team hears

Prompt:
“You’re a top sales coach working with reps in [INDUSTRY] selling [PRODUCT TYPE] to [AUDIENCE]. Based on what they typically hear (e.g. 'we don’t have budget', 'we already have a solution'), create objection-handling frameworks with psychological insight, response scripts, and tips on tone, timing, and confidence.”

BONUS: Creative Sales Tactician
Maximise impact with minimal spend

Prompt:
“As a strategic sales advisor, suggest 3 unconventional, budget-neutral tactics to increase sales team performance in a [TYPE OF BUSINESS] targeting [CUSTOMER TYPE]. Avoid paid tools. Focus on training, tech hacks, or process changes that create immediate lift.”