Duties and Responsibilities:
Communication Management
In collaboration with the US Communications Manager, facilitate development and implement strategies, standards, guidelines, and policies for Communications.
Support US Director of Communications in development and implementation of annual management plans, work plans and budgets for Communications.
Support resource mobilization; giving input to concept notes and proposals writing and participate in all fundraising initiatives.
Maintain an updated database of key stakeholders.
Develop and maintain an updated calendar of corporate events and activities both internal and external that KD participates in and influences its work.
Manage and supervise staff in the department.
Facilitate capacity building of staff on communication, marketing and public relations.
Coordinate participation of KD in strategic partnership and alliances for campaign and advocacy on common grounds with relevant parties and forums.
Assist in tracking of activities and expenditures and regularly advise on cost benefits and sustainability of activities of the unit.
Ensure proper management, use and good stewardship of entrusted resources.
Coordination of Communication Initiatives and Processes
Oversee all internal and external communications of the organization; ensuring messaging is consistent and engaging.
Coordinate the production and distribution of newsletter, publications and general updates.
Continuously update the profile of Kakenya’s Dream by compiling and sharing updates on activities with relevant stakeholders and audiences to build and maintain a positive image of the organization and its work.
Support and coordinate design, production, publication and distribution of corporate, Information Education Communication (IEC), promotional and special projects materials, documentation and documentaries to enhance Kakenya’s Dream’s visibility, image and work.
Capture and produce pictures, audio and video recordings for documentation purposes and for information dissemination to stakeholders and target audiences.
Assist departments in finalization of writing; proofreading, editing and compilation of all external communications materials, correspondence and publications.
Coordinate and manage placement of advertisements in the media.
Support Management of Website and Social Media Platforms
Provide quality production; publications, stories, pictorials, videos, audios among others to be posted on the website.
Advice US Communication team on areas that ensure the website is user friendly and the content is appropriate for its audiences taking local Kenya context into consideration.
Provide input into social media platforms including content, presentation and responses to capture and reflect its mission, vision, values, strategies and work and also ensure relevance to the local Kenya context.
Coordinate drafting, sourcing, editing, harvesting and dissemination of relevant articles, stories, photos and documentation for the website
Assist in management of blogs, photos, features and stories on social media platforms, ensuring they are relevant to the local Kenya context.
Assist in responding to online related queries and issues that are received through official social media platforms.
Manage Public Relations
Manage marketing, branding and visibility initiatives, ensure consistency in identity and messaging and ensure sponsored and supported events and activities have relevant branded materials.
Develop and maintain gainful networks that promote the organization’s work and identify like-minded organizations for partnerships and information sharing.
Identify appropriate forums that will amplify Kakenya’s Dream’s visibility and coordinate the organization’s effective participation.
Manage appropriate responses to requests for information and enquiries about Kakenya’s Dream’s work; programs, activities, operations, clients, stakeholders etc.
Represent the organization at relevant meetings and events.
Manage Media Relationships
Establish and maintain strong working relationships with media houses to promote Kakenya’s Dream’s profile and work, proactively securing media opportunities and ensuring the organization responds as appropriate.
Support Country Director, management and staff to draft speeches, press statement, press releases, opinion pieces, articles and replies for the media, which presents Kakenya’s Dream’s position and/or opinion on its work and issues of interest.
Ensure Kakenya’s Dream uses media and media contacts to promote its visibility at national, regional and international levels.
Manage and provide appropriate responses to media inquiries.
Management of Documentation, Gallery and Library
Manage collection of stories and other communication contents and create gallery and library that capture and tell the stories of Kakenya’s Dream work through photos, videos, audios, photos, videos, audios, graphics, info-graphics, documentaries, publications, reports among others.
Work closely with the program team to ensure stories, experiences, best practices and lessons learned of the organization’s work are chronicled, captured, documented and stored for publicity and archiving.
Develop and maintain a system to capture reports on Kakenya’s Dream’s work and areas of interest that appear in the media and other publications.
Work closely with the MEL unit in documentation, presentation and sharing of Kakenya’s Dream’s case studies, experiences, lessons and best practices to enhance its work and engagement.
Lead in the development and implementation of the Communication Department budget.
Carry out any other duties and responsibilities which may be assigned by the Supervisor from time to time.
Minimum Knowledge, Skills, and Abilities
Education/Academic/Professional Qualification
Bachelor's degree in Communication, Journalism, Public Relations or Media studies.
A master's degree is an added advantage
Post graduate training in marketing, communication and public relations.
Relevant Work Experience
At least five (5) years’ experience in Communication, Journalism, Public Relations or Media studies., preferably in the NGO sector.
