Job Description

Work with the client and the account team to understand the client's business objectives and advertising strategy
Liaise with clients and target audience to develop media strategies and campaigns
Work on several projects at the same time, often for several different clients
Make decisions on the best form of media for specific clients and campaigns
Undertake research and analyse data using specialist industry resources
Identify target audiences and analyse their characteristics, behaviour and media habits
Present proposals, including cost schedules, to clients
Recommend the most appropriate types of media to use, as well as the most effective time spans and locations
Work with colleagues, other departments and media buyers either in-house or in a specialist agency
Make and maintain good contacts with media owners, such as newspapers, magazines and websites
Manage client relationships to build respect and gain their trust in your judgement
Proofread advertisement content before release
Maintain detailed records
Evaluate the effectiveness of campaigns to inform future ones.
Liaison with stakeholders: client services team, clients, IT, head of departments and CEO etc.
Auxiliary function (applicable to all staff)