We are looking for a results-driven Content Marketing Specialist who thrives in a dynamic, fast-paced environment and has a passion for creating high-quality, engaging content that drives customer acquisition and sales conversions. The ideal candidate will have expertise in content creation, social media, email marketing, design, and SEO, with a strong understanding of how to craft compelling narratives that generate leads and move prospects down the sales funnel.

Key Responsibilities: 

Content Creation for Sales Conversion:


Develop compelling content for blogs, landing pages, email campaigns, and ads that guide users through the buyer’s journey and boost conversion rates.
Craft high-quality, persuasive copy for social media posts, website content, promotional materials, and product descriptions with clear CTAs.
Design and create engaging visuals, infographics, and video content to enhance engagement and sales.
Collaborate with sales and product teams to develop customer-centric content that highlights pain points, showcases product benefits, and drives action.
Optimize content for SEO to improve visibility, traffic, and organic lead generation.


Email Marketing & Lead Nurturing:


Design and execute email marketing campaigns that engage, nurture, and convert leads into customers.
Develop segmented email lists and personalize messaging for targeted outreach.
Use email automation tools to create drip campaigns, welcome sequences, and re-engagement workflows.
Conduct A/B testing on subject lines, CTAs, and email layouts to optimize open and conversion rates.
Track and analyze key metrics such as open rates, CTRs, and conversions to refine email strategies.


Social Media Content & Engagement:


Create and manage high-quality social media content that drives audience engagement and leads.
Develop and execute paid social campaigns to increase brand awareness and conversions.
Utilize social media channels to engage with followers, build community trust, and direct traffic to sales funnels.
Analyze social media performance and adjust content strategies for maximum impact.


Market Research & Customer Insights:


Conduct market research to understand customer pain points, industry trends, and competitor strategies.
Use customer feedback and behavioral analytics to optimize content and marketing campaigns.
Stay updated on emerging marketing and content trends to ensure innovative strategies.


Design & Visual Content Development:


Design eye-catching graphics, banners, and marketing materials that align with brand identity.
Work closely with the design team to ensure brand consistency across all content.
Create on-brand visuals for social media, email, and website content to boost engagement.


Collaboration & Strategy:


Work with sales, product, and design teams to align content strategies with overall business objectives.
Develop and maintain a content calendar for all digital channels, ensuring timely execution of marketing campaigns.
Contribute to marketing reports and dashboards tracking content performance and sales-driven initiatives.


Qualifications & Skills:


Experience: 3-5 years in content marketing, copywriting, email marketing, and social media management with a focus on conversion.
Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.


Technical Skills:


Proficiency in content management systems (CMS) and email marketing tools (Mailchimp, Klaviyo, HubSpot).
Strong understanding of social media platforms and content management tools (Hootsuite, Buffer, Sprout Social).
Graphic design experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools.
Familiarity with SEO tools (Google Analytics, SEMrush, Ahrefs) and marketing automation platforms.
Ability to craft high-converting copy for different digital channels