Responsibilities
As a marketing executive, you'll need to:

create awareness of and develop the brand you're marketing
communicate with target audiences and build and develop customer relationships
help with marketing plans, advertising, direct marketing and campaigns
source advertising opportunities and place adverts in the press or on the radio
work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
write and proofread marketing copy for both online and print campaigns
produce creative content, including videos and blog posts
run social media channels
organise and attend events such as conferences, seminars, receptions and exhibitions
source and secure sponsorship
liaise with designers and printers and organise photo shoots
arrange the effective distribution of marketing materials
maintain and update customer databases
conduct market research, for example using customer questionnaires and focus groups
develop relationships with key stakeholders, both internal and external