The Role:

Working closely with the Senior Marketing Manager (in the relevant sector), the purpose of this role is to help drive the growth, reach, impact and reputation of the business by: supporting the delivery of a clear, consistent, innovative, effective and sustainable programme of marketing campaign management activity aligned to wider strategy; providing support to the wider sector programme teams in all marketing tasks and; providing support to colleagues in regions through the provision of toolkits and content packages.

Main accountabilities but not limited to the following:  

Sector/Subject Expertise


Manages and evaluates consistent and replicable multi-channel marketing campaign plans for programme and sector activity.
Ensures campaigns are commensurate with project prioritisation, scale and scope and are data-led, strategically aligned and sustainable.
Manages internal and external delivery of marketing campaign activity and relationships with internal and external suppliers on a day-to-day basis


Brand and Market Positioning


Ensures the British Council brand and reputation are preserved and improved, particularly on partner platforms and channels.
Provides expert advice, support and challenge on marketing to internal stakeholders.
Keeps abreast of the latest developments and trends in marketing, and in the wider sector.


Consultancy, analysis & problem-solving


Ensures the successful impact and effectiveness of marketing activity through evidence and evaluation and makes recommendations for improvement based on key audience insights.
Applies analytical approaches to identify and assess new opportunities for marketing activity.


Strategy and Planning


Ensures marketing strategy is aligned with the business areas and global marketing strategies.
Makes appropriate links to issues across the broader organisation, to ensure that the development of marketing activity is based on informed business insight and joined-up thinking.
Consults closely with internal stakeholders to understand current and future opportunities for marketing activity.


Commercial & financial management


Using agreed corporate systems and processes, where needed, plans and manages the budget for the relevant sector area.
Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.


Relationship & stakeholder management


Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals.
Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.


 Requirements of the role:


A degree in marketing, communications or relevant discipline, or demonstrable equivalent level of experience
Experience in the cultural, education or charitable sectors
 Experienced in the design and delivery of marketing strategies and plans to support programmes/products
Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity
Experience of engaging audiences across a variety of channels and platforms
Experience of effective campaign evaluation


 Desirable:


Postgraduate or Masters level marketing or business qualification
Experience in a global organisation
Experience in the cultural, education or charitable sectors
Experience in content commissioning