The Marketing Assistant shall develop and execute brand strategy across multiple platforms so as to increase brand awareness and visibility among the organization target market for positive brand perception, association and imagery whilst maintaining brand integrity, to grow market share and profitability to meet market demand, drive great customer and staff experience.
DUTIES AND RESPONSIBILITIES
Research consumer understanding:

Steer the collection and analysis of consumer and market insights to make recommendations to steer brand strategy
Propose and monitor the perfect mix strategy for the company to build integrated and engaging consumer experiences
Collect and collate trade related intelligence to develop effective in store and general trade solutions.

Strategy planning and execution:

Develop and execute organization's marketing plans
Coordinate and implement approved annual organization's brand plans in the main on trade and off trade channels to achieve market share and volume
Contribute to development and execute strong functional aligned brand and integrated commercial plan. Track and monitor performance.

Plan & Managing budgets:

Manage brand financials, forecasts, sales performance and marketing budget as per marketing calendar.

Project Management & Execution:

Manage projects in line with organizational strategy
Oversee scope and timelines of marketing initiatives and activities
Team Management: able to communicate clearly and effectively, delegate, solve problems and make decisions around the team
Work with various internal and external teams (commercial team, PR agencies brand ambassadors to gather competitor information
Build productive working relationship with sales team, finance supply chain to manage brands day to day operations.

KEY REQUIREMENT SKILLS AND QUALIFICATION

Bachelor’s Degree Sales and Marketing or Business Studies
4 years of Marketing experience and 2 years Brand management
Member of MSK/CIM will be an added advantage
Stakeholder Management
Brand Management