Clarkson Uganda Ltd is searching for a Branding & Digital Marketing Officer. The Branding & Digital Marketing Officer is responsible for developing and implementing marketing strategies (including digital marketing) to reach target audiences, generate leads, and promote the company’s products and services. He/she will maintain and update the company’s website and social media presence to ensure consistent branding and accurate information.

Conduct comprehensive market research to uncover industry trends, understand customer preferences and analyze competitor activities within the insurance sector.
Track and evaluate key performance indicators (KPIs) for marketing campaigns such as engagement rates, conversion rates and return on investment (ROI).
Inform strategy development by leveraging on competitor insights and identifying gaps in CIB’s current marketing approach.
Improve campaign performance by using data to refine messaging and creative elements.
Prepare regular reports on the performance of marketing campaigns, key metrics, and research insights and present to senior management and other key stakeholders.