CORE RESPONSIBILITIES


Sales Strategy Execution
Execute local sales strategy in line with company strategy
Prioritize growth in conventional trade channels specific for B2B Customers
Develop and implement customer specific pricing and positioning strategy
Setting targets and deliverables across our primary business units and key segments
Brand positioning & sales activation activities
Profitability & Revenue Growth
Set goals and deliverables for the sales team in line with overall company strategy and objectives
Explore new business opportunities to expand our revenue and profitability growth
Responsible for driving market expansion growth across all local markets, customer segments, brands  and offerings
Actively set targets and budgets and priority areas of development in line with our goals
Actively drive an Increase in profitability and develop long term sustainability through brand positioning  and differentiation
Explore and develop long term sustainability through brand positioning and product specialization
Market Insights & Learnings:
Conduct research and analysis of the textile market space, and the user base
Drive execution of customer insights into solutions
Drive commercialization of innovation led solutions
Target potential regions and areas to leverage on localized user led learning to grow brand positioning  and sales growth
Be current on market trends, competitors, and pricing strategies to drive agility in decision making and implementation
Drive Universe Depth & Spread in Markets
Map and execute Kenya wide sales and distribution plan for all universes
Drive sustainability through the spread of multiple universe offerings in core markets and through key  customers
Customer Base Growth & Market Expansion
Execute plans to open new markets as per the sales growth strategy
Deepen and grow the business relationships with existing key customers and business partners
Prospect and acquire new customers in the primary segments such as wholesalers and resellers specializing in traditional/conventional B2B models
Build and maintain strong customer relationships
Define and provide exceptional customer service to drive growth
Continuously explore opportunities to expand market reach by identifying new customers, exploring new  market segments
Team Performance & Enablement
Lead and motivate Sales Team to achieve the set targets
Manage the Team’s performance through reviews and personal development
Drive the S&S culture within the Sales Team
Drive cross-teams collaboration to ensure optimal Customer Experience


KEY DELIVERABLES


Sales Strategy Execution
Work closely with the Head of Sales and other leaders to develop and drive execution of the Sales 
Strategy to support the company’s long term goals
Drive growth to achieve a minimum of 20% YOY Growth over next 3 years across our Expansion business  units
Drive growth to achieve a minimum of 10% YOY Growth over next 3 years across our Turnaround business units
Learning Led Innovation & Growth
Promote a market led learning culture and framework to promote knowledge share
Establish collaboration with cross functional leaders to enhance learning led innovation and  commercialization
Actively promote the differentiating activities of localization of our brands and products for long term  growth
Drive achievement of a minimum 15% Contribution from Innovation & Product Development for all  Expansion Business Units


Key Accounts Leadership


50 Key Accounts Growth strategy execution with a growth path of a minimum of 35% YoY growth over  the next 3 years
To enable Sales Leads and Sales Reps to drive a minimum of 35% YoY growth of a minimum of 20 key  Customers each
Market Expansion & Leadership
Actively set targets and budgets and priority areas of development in line with Company Strategy and  Goals
Prioritize deliverability on key goals of revenue growth, profit growth, contribution of export income,  and the active customer base