Key Responsibilities


Business Development & Sales
Identify and actively engage potential clients through outreach, referrals, and networking
Develop tailored engagement strategies for different market segments
Conduct product demos, solution pitches, and boardroom presentations
Maintain a strong sales pipeline and deliver on acquisition targets
Collaborate with internal teams (product, marketing, operations) to align on client needs
Client Engagement & Account Management
Build and manage long-term relationships to ensure client satisfaction and retention
Guide clients through onboarding, training, and adoption of Craft Silicon solutions
Collect and share client feedback to continuously improve products and services
Market Research & Strategy
Monitor market trends, competitor activity, and evolving customer needs
Provide strategic recommendations based on industry and regulatory insights
Reporting & Performance Tracking
Deliver accurate and timely weekly, monthly, and quarterly sales reports
Track KPIs and maintain up-to-date conversion and pipeline data
Event Coordination
Represent Craft Silicon in expos, forums, and business development events
Support visibility and lead generation through strategic event participation
Additional Duties
Take on additional responsibilities as assigned by management


Qualifications & Skills


Bachelor’s degree in Business, Marketing, Finance, or a related field
2–5 years of experience in business development, preferably in fintech or financial services
Excellent communication, presentation, and negotiation skills
Proven ability to build and convert a strong pipeline
Strong understanding of SACCO, banking, and microfinance industry dynamics in Kenya
Self-starter with a passion for technology and innovation
Willingness to travel and meet clients as required