Job Ref No. KPC/ADVT/18/2023 (1post)
Job Specifications

Develop marketing plans and guide implementation marketing activities with OMC’s. Monitor and evaluate the impact of marketing and business development strategies on throughput performance.
Establish networks to gather market intelligence for competitive positioning of the Company.
Identify and monitor market performance drivers to inform business growth and expansion strategies.
Promote synergy and coordinate functional teams within the Section.
Evaluate effectiveness of response strategies to the identified service gaps.
Ensure internal and external data analysis is well done to inform current and future growth opportunities for the Company
Supervise market research and market mapping programs, supervise activities and identify areas to be pursued.
Coordinate benchmarking and competitive intelligence.
Coordinate analysis of the key performance drivers of the Company
Monitoring and evaluating performance of the new business against desired targets an d objectives.
Work closely with the Marketing teams to identify new business areas.
Filter innovative ideas from proposals made by staff and forward them for consideratio n and further action.
Supervise undertaking of activities geared towards business development. Perform any other duties relevant to the function.

Person Specifications

Bachelor’s degree in Social Sciences including Commerce, Economics Business Administration, Public Relations or related field.
Minimum eight (8) years experience three (3) of which should have been at senior management level.
Member of the Chartered Institute of Marketing or Marketing Society of Kenya (MSK) or membership of a related professional body.
Proficiency in computer applications.
Demonstrated competence in work performance.

Key Skills and Competencies

Knowledge of the petroleum industry and its dynamics.
Communication and presentation skills.
Knowledge of the market trends, competitors in the market and future outlook. Proficiency in data management and analytical skills
Interpersonal and cross-functional working skills
Building teamwork.