Responsibilities

Collaborate with all departments, to ensure content developed is in line with their marketing activities
Develop and manage content for both the websites and social media platforms to increase traffic into the social media pages and websites.
Monitor the number of hits made on the company’s website
Develop and execute the Company’s social media strategy
Working with marketing professionals to develop social media marketing campaigns
Interacting with customers and other stakeholders via the company’s website and other social media marketing tools and accounts such as Facebook, Instagram, Twitter, TikTok and Google Ads.
Use social media marketing tools to create, advertise and maintain the company’s brand through Engaging content, carousels, ads/stories, pixels, reels, conversational cards, hashtags, influencers, display ads, SEO/SEM (ads promoting stories or events), Emails, SMS, among others.
Measure the success of every social media campaign
Develop creative digital campaigns, using infographics as well as imagery to engage, inform and motivate our stakeholders and customers.
Promptly responding to all client queries on all social media platforms
Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
Attend educational conferences related to social media
Work with copywriters and designers to ensure content is informative and appealing
Communicate with industry professionals and influencers via social media to create a strong network
Develop, implement and manage our social media strategy by being responsible for; The social media content calendar, the social media roll out plan, content review, Influencer engagement, Campaign monitoring and evaluation, Tracking and measuring success

Job Requirements

Bachelor’s degree in Communication, Marketing, Public Relations, or a related field
Min 2-3 years of experience in Social Media Content Creation.
Experience in digital marketing, and video editing/videographer is an added advantage.
Knowledge of social media trends and a thirst for emerging social media technology.
Creativity and push for initiatives to support our social channels.
Experience with social media scheduling and content management tools
Organization, communication skills, and excellent attention to detail.
Management of timelines to ensure tasked objectives are complete.
Collaboration with the other departments to ensure tasked objectives are complete.