Responsibilities

Create, optimize, and measure the success of online advertising campaigns on social media, search engines, and other ad networks and report on campaign performance regularly.
Research and implement new strategies for B2C recruitment of GeoPoll users and B2B lead generation.
Manage GeoPoll’s end-user day-to-day app activity and user engagement.
Increase brand visibility by managing organic social media accounts, including copywriting, finding, or designing imagery and videos, performing hashtag and trend research, and engaging with followers.
Create content for the GeoPoll Research Blog and GeoPoll Talks podcast.
Advise team on recent trends in market research and business in GeoPoll’s active markets.
Working closely with other teams, identify needed and react quickly to requests for new digital marketing campaigns.
Support sales activities through the design of both online and offline marketing collateral.
Ad hoc marketing tasks as needed.

Qualifications

2+ years’ experience in marketing, focusing on digital marketing tasks.
Experience running and managing pay-per-click advertising on various platforms including, but not limited to, Facebook, Twitter, Google Ads, and LinkedIn.
Strong social media management skills.
Graphic design skills and working experience with Adobe products (Photoshop, Illustrator, Premiere and After Effects), Canva and other design software.
Strong understanding of PPC ad campaign performance metrics.
Community management experience, particularly growing a user base and social media audience.
Experience with CRMs and email marketing platforms such as HubSpot and Mailchimp.
Strong Excel skills and meticulous attention to number-oriented details.
Experience measuring and reporting on mobile application metrics on analytics platforms such as Kochava and Google Play Console.
Strong English writing and grammar skills.
Strong organizational skills, with the ability to take on a variety of job functions in a fast- paced environment and juggle multiple requests at once.
An enthusiastic self-starter, able to work independently or as part of a small team.
Interest in the market research and technology industries and a willingness to learn about new topics and industries.