To make the tourist rental sector more professional, it is essential to adopt a series of strategies. First, it is important to simplify bureaucracy and regulations to make it easier for owners and operators. This can be done through the creation of clear and accessible procedures, as well as the implementation of digital platforms for booking management and guest communications.

In addition, it is essential to promote a new culture of professionalism among property managers and tour operators. This can be achieved through training and certification in the field of hospitality and tourist rentals, thus encouraging a continuous growth of skills and knowledge. These initiatives can help improve the quality of the tourist offer and provide guests with a more reliable and high-quality service.

In terms of the image of tourism in Italy, it is crucial to highlight the peculiarities of the different territories and promote an authentic and tailor-made experience for each destination. This helps to erase the prejudice about the "simpleciotto of southern Europe" and to underline the cultural richness and diversity that Italy has to offer. Through careful promotion and professional management, Italy can emerge as a tourist destination of excellence, attracting visitors from all over the world and supporting the entire local economy.