About the Role
We are seeking an entrepreneurial Brand Partnerships Manager to foster and manage high-impact public partnerships, influencer campaigns, and brand partnerships. In this role, you’ll drive fundraising and awareness through strategic partnerships with influential brands, corporations, creators, and thought leaders. Previous successful collaborations include major campaigns with creators like MrBeast, Lenny’s Newsletter, Supreme, Matt Yglesias, ColdFusion, Happiness Lab and more.
The ideal candidate will have 3–5+ years of experience. We welcome a range of skill sets and backgrounds; related fields could include product management, data analytics, project management, program management, international development, management consulting, or more. Our team has a wide range of backgrounds from TV writers to folks with PHDs in engineering and everything between.
You’ll thrive in this role if you’re energized by building things from scratch, thrive in a fast-moving, no-ego environment, and want your work to directly and measurably have an impact in the world.
These influencer / partner campaigns will intersect with other teams in Growth, as well as Research, Finance, and Operations. Finally, you’ll be driven by a deep dedication to shifting the status quo in the philanthropy space by putting aid budgets directly in the hands of recipients. This role is fully remote but will need to overlap with an East Africa timezone by at least 4 hours.
This Manager should spike on:
High EQ: Skilled at reading a room, navigating ambiguity, and connecting with everyone from YouTubers to researchers to donors.
High ownership / output / quality: Gets things done quickly, reliably, and well.
Combination of big picture / details thinking: Can think strategically while still getting the specifics right. Eagle eye for the details that matter.
Entrepreneurial and analytical: Comfortable trying new things, failing, and figuring out what works based on evidence. You’re able to create structure in ambiguous situations.
Rational thinking and common sense: Uses good judgment and reasoned thinking to pattern match and make decisions.
Key Responsibilities
Partner campaign management
Lead and execute public fundraising campaigns playbook for emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities (e.g., Giving Tuesday, end-of-year matching campaigns).
Project manage campaign calendar and collaborate closely with internal stakeholders, including the Communications and Fundraising Tech teams, to ensure successful campaign delivery.
Own the full lifecycle of partnership campaigns; from pitch to launch to performance reporting.
Donor-Facing Content Development
Develop compelling content and execute strategic distribution across owned, paid, and earned channels such as advertising, influencer partnerships, reports, website, webinars, email, and social media.
Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting. Collaborate with our design, content collection, and marketing automation teams.
Growth Acquisition Initiatives & Marketing Experiments
Initiate and drive new marketing experiments aimed at accelerating growth, expanding our donor base, and increasing the impact of our work.
Collaborate cross-functionally on broader Growth team projects, partnering with teams throughout the organization to innovate and scale successful marketing bets.
Measurement & Reporting:
Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders demonstrating impact.
Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights.
Qualifications (must haves)
3–5+ years of professional experience: we welcome a range of skill sets and backgrounds; related fields could include product management, data analytics, project management, program management, international development, management consulting, or more. Our team has a wide range of backgrounds from professional TV writers to folks with PHDs in engineering and everything between.
Strong, succinct communication: skilled in writing (native english level), presentation creation, and negotiating across multiple stakeholders
Analytical problem solving: looks at problems with an analytical and iterative mindset, with strong framework for prioritization and ability to put structure and process to ambiguous problems
Alignment with GiveDirectly Values: exceptional alignment with values and an active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.
Strong project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.
Nice to haves
Experience working with relational databases (e.g. SQL)
Familiarity with our growth stack: Salesforces (CRM), Hubspot (ESP), Wordpress (marketing website), Github, Tableau, PostHog, Ads, A/B testing
Experience in writing or data storytelling for large layperson audiences.