Responsibilities
• Develop and implement marketing and sales strategy to achieve sales targets
• Develop and implement digital marketing and communications strategy to drive the acquisition of new merchants and customers on the ecommerce marketplace platform
• Develop and implement branding initiatives and joint marketing partnerships consistent with the goals and objectives of the... business
• Define and implement consistent Ananse brand personality and editorial voice across different channels: ecommerce website, social media platforms etc, and ensure editorial content on website and social media appeals to the Ananse target market
• Work with creative staff, agencies and other department heads to produce high quality multimedia marketing collateral and editorial content that is aligned to the brand and business imperatives
• Develop and implement marketing plans within budget requirements
• Develop and implement communications plan across all communications channels (online and offline) to reach appropriate target audiences
• Develop and implement social media and digital content strategy
• Develop and deliver marketing and branding training to support targeted and current fashion merchants on the ecommerce marketplace platform
• Secure PR/earned media coverage from local and international media to build awareness and reputation of Ananse among the target audience
• Connect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashion
• Manage external advertising and PR agencies
• Manage marketing team and provide leadership at management level
• Provide the CEO and management team with input into strategic plans for the business
Requirements
• 3-5 years work experience in an e-commerce marketing and communications management role
• Relevant Marketing and Communications degree or MBA with a specialisation in Marketing
• Good understanding of fashion ecommerce marketplaces
• Strong fashion social media and digital content experience
• Strong proficiency in internet marketing techniques, technologies and solutions
• Excellent writing, editing and public relations skills
• Strong negotiation, conflict resolution and people management skills
• Highly effective project management, prioritisation, multi-tasking and time management skills
• Strong data and analytical skills with demonstrated ability to drive marketing and business KPIs in a complex multi-stakeholder environment
• Strong entrepreneurial mind-set and problem-solving capabilities with a record of finding feasible solutions to complex problems in an environment with incomplete information and tight timelines
• Willingness to travel locally and internationally
 more