About Us:
KMK Entertainment Limited is a leading land base and online betting company, providing a wide range of sports betting and gaming options to millions of users in Ghana and beyond. We are dedicated to delivering the best online and land base betting experience with cutting-edge technology and exceptional customer service. We are looking for a dynamic and innovative Digital Marketing... Executive to join our team and help drive our marketing strategies.
Job Description:
As a Digital Marketing Executive at KMK Entertainment Limited, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Key Responsibilities:
Develop and Manage Digital Marketing Campaigns:
• Create and execute multi-channel digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising. • Optimize campaigns to improve key performance metrics.
Social Media Management:
• Manage and grow our social media presence across all digital channels. • Develop engaging content for social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
SEO and Content Strategy:
• Conduct keyword research and analysis to improve SEO rankings. • Work with the content team to produce high-quality, engaging content optimized for search engines.
Analytics and Reporting:
• Monitor and report on performance metrics to assess the effectiveness of marketing campaigns. • Use analytics tools such as Google Analytics to gather insights and inform future strategies.
Email Marketing:
• Develop and manage email marketing campaigns, including newsletters, promotions, and customer retention initiatives. • Segment email lists and personalize email content to improve engagement and conversion rates.
Partnerships and Collaborations:
• Identify and manage relationships with relevant influencers, affiliates, and partners to boost our brand presence and reach.
Qualification Required & Experience
Requirements:
• Bachelor’s degree in Marketing, Business, or a related field. 2-3 years of experience in digital marketing, preferably within the betting or gaming industry. • Strong understanding of current online marketing concepts, strategy, and best practices. • Experience with SEO, PPC, email marketing, and social media. • Proficiency in marketing software such as Google Analytics, HubSpot, and Hootsuite.
Relevant Skills
• Excellent communication and interpersonal skills. • Creative thinking with the ability to generate innovative marketing ideas. • Strong analytical skills and data-driven thinking. • Ability to work independently and manage multiple projects simultaneously.
What We Offer:
• Competitive salary and benefits package. • Opportunity to work in a fast-paced, dynamic environment. • Career growth and development opportunities. • A fun and supportive team culture.
Location: Accra

Interested candidates should send their CV and a cover letter detailing their relevant experience and why they are interested in this role to:

Closing Date: 15 August, 2025
KMK Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. more

Job Title: Marketing Campaigns Data Analyst and Customer Retention Officer Department: Marketing Reports To: Marketing Manager Job type: Contractual (To be renewed annually)
About Us
Our company is a leading betting company dedicated to providing a thrilling and responsible gaming experience to our customers. We are looking for a creative and data-driven Marketing Campaigns... Data Analyst and Customer Retention Officer to join our dynamic marketing team and help improve our data analysis process and customer satisfaction.
Job Summary
The Marketing Campaigns Data Analyst and Customer Retention Officer will be responsible for analyzing marketing campaign performance, generating insights to optimize future campaigns, and developing strategies to retain customers. This role requires a blend of analytical skills, strategic thinking, and a deep understanding of customer behavior and marketing principles.
Key Responsibilities:
1. Data Analysis:
• Collect, clean, and analyze data related to marketing campaigns, including but not limited to social media, email marketing, and online advertising. • Utilize analytical tools and software such as Excel, Marketing key performance template and the looker studio to track and report on key performance indicators (KPIs) such as customer acquisition cost (CAC), return on investment (ROI), conversion rates, and engagement metrics. • Identify trends, patterns, and anomalies in campaign performance data to provide actionable insights.
2. Campaign Optimization:
• Work closely with the marketing team to optimize ongoing and future marketing campaigns based on data-driven insights. • Develop predictive models to forecast campaign performance and customer behavior.
3. Customer Retention:
A Customer Retention Officer manages and enhances our customer loyalty programs. Candidate should be passionate about improving customer satisfaction, increasing customer retention, and developing strategies to reward loyal customers.
• Design and implement customer retention strategies to reduce churn and increase customer lifetime value (CLV). • Monitor and analyze customer feedback, behavior, and engagement to identify pain points and opportunities for improvement. • Develop and manage loyalty programs, personalized marketing initiatives, and targeted retention campaigns. • Customer Relationship Building: Developing strong relationships with customers to enhance their loyalty and satisfaction. • Feedback Collection and Management: Gathering and analyzing customer feedback to improve loyalty programs and overall customer experience. • Budget Management: Managing budgets for loyalty programs and ensuring cost-effective strategies.
4. Reporting and Presentation:
• Prepare comprehensive reports and update dashboards to communicate campaign performance and customer retention metrics to stakeholders. • Present findings and recommendations to the marketing team, senior management, and other relevant departments.
5. Collaboration:
• Collaborate with the marketing team, product development, customer service, and other departments to ensure a cohesive approach to customer retention and campaign management. • Act as a liaison between the marketing department and data science teams to ensure proper data collection and analysis methodologies.
6. Continuous Improvement:
• Stay updated on industry trends, best practices, and new technologies in marketing analytics and customer retention. • Continuously seek ways to improve data collection processes, analysis techniques, and retention strategies.
Key Results Areas (KRAs):
1. Campaign Performance Analysis:
• Accurate and timely analysis of marketing campaign performance data. • Development of actionable insights and recommendations to optimize campaigns. • Improvement in key performance indicators (KPIs) such as conversion rates and ROI.
2. Customer Retention:
• Reduction in customer churn rates. • Increase in customer lifetime value (CLV) and customer satisfaction scores. • Successful implementation and management of loyalty programs and retention campaigns.
3. Reporting and Communication:
• Creation of detailed, accurate, and visually appealing reports and dashboards. • Effective communication of insights and recommendations to stakeholders.
4. Collaboration and Teamwork:
• Positive feedback from cross-functional teams regarding collaboration and support. • Successful implementation of collaborative projects and initiatives.
5. Innovation and Improvement:
• Implementation of innovative data analysis techniques and retention strategies. • Continuous improvement in data collection, analysis processes, and retention outcomes.
By fulfilling these responsibilities and achieving these KRAs, the Marketing Campaigns Data Analyst and Customer Retention Officer will play a critical role in driving the success of KMK Entertainment Ltd marketing efforts and customer retention initiatives.
Qualification Required & Experience
Requirements:
• Bachelor’s degree in Marketing, Business Administration, or a related field. • Proven experience in data analysis and customer loyalty management or a similar role. • Strong understanding of customer behavior and retention strategies. • Proven experience in marketing campaign management. • Strong analytical skills to evaluate campaign performance. • Proficiency in social media and digital marketing platforms. • Excellent communication and organizational skills. • Ability to work collaboratively with various media partners and internal teams. • Experience with loyalty scheme management is a plus
Location: Accra

Interested candidates are invited to submit their CV and cover letter detailing their qualifications and experience to:
with the subject line “Marketing Campaigns Data Analyst and Customer Retention Officer”
Closing Date: 15 August, 2025 more

We are inviting applications from qualified internal candidates for the role of Finance and Accounts Officer to support the Finance and Accounts Department. The successful candidate will take on responsibilities similar to those previously handled by the former assistant to the Head of Finance and Accounts.
Position: Finance and Accounts Officer Department: Finance & Accounts ... Location: Head Office
Qualification Required & Experience
• HND or a First Degree in Accounting or Finance
Experience:
• A minimum of 1 year of relevant experience
Key Attributes:
• Fast learner with a proactive mindset • Strong attention to detail • Positive attitude toward work • Willingness to work on weekends and holidays when required
Location: Accra

Interested candidates should submit their CVs to:

Closing Date: 15 August, 2025
For further information about the role, please contact the HR/Admin Department. more

Are you a high achiever? Do you always demand from yourself the highest performance? If you answered yes to these questions, then you might want to consider this exciting opportunity.
A sports betting company in Ghana is in the hunt for someone to orchestrate, lead and be responsible for its brand and marketing strategy.
You don’t need to have a direct experience from an exact role or... from the same industry. But what you need in abundance is tons of:
• Creativity • Imagination • Energetic Drive • Proactiveness
Role Overview
• The role person will execute marketing, operational and tactical plans with assigned acquisitions channels online and offline.
Key Responsibilities overview
• Campaign management – Formulating and executing marketing campaigns for the Company’s products for both online and retails channels. • Social Media Management- Crafting, promoting the brand and product social media strategy. It involves driving the brand activity through digital and social media channels and positioning the brand ahead of competitors. • Content management- This is about developing unique and engaging content to promote the products and brand to attract the target audience. • Brand Management positioning and strategy- Assert the overall and central brand positioning for the brand and the corporate identity.
Qualification Required & Experience
• Master’s degree in marketing or a related field. • Minimum of 5 years managerial experience. • Extensive Experience with digital marketing and concepts. • Strong creative and analytical skills.
Salary Range:
• GHS 4000-6000
Location: Accra

Applications should be sent to:
with the role as the subject.
Closing Date: 31 July, 2025 more

Are you passionate about sports and numbers? Do you have an analytical mindset and a keen eye for detail? Join our dynamic team as a Bookmaker and play a key role in shaping betting markets and delivering exciting experiences to our customers.
Key Responsibilities:
• Monitor and analyze sports events and betting trends to set and adjust odds. • Compile betting markets and odds across... multiple sporting events. • Manage real-time price movements and risk exposure across platforms. • Liaise with trading and risk management teams to ensure accurate market pricing. • Review betting patterns to detect irregularities or potential fraud. • Generate reports on betting activity, performance, and market outcomes.
Requirements:
• Strong knowledge of sports and betting markets (local and international). • Proven experience in odds compilation or trading. • Excellent numerical and analytical skills. • Ability to work under pressure in a fast-paced environment. • Proficiency in Microsoft Excel and relevant trading tools. • Flexible to work shifts, including weekends and evenings. • Bachelor's degree in Statistics, Mathematics, Analytics, or a related field is a plus.
What We Offer:
• Competitive salary and performance-based bonuses. • Professional development and training opportunities. • A vibrant and innovative working environment. • Opportunity to be part of an established brand in Ghana’s betting industry.
Salary Range: GHS 1200-2000
Location: Accra

Interested candidates should send their CV and a brief cover letter to:
with the subject line “Application for Bookmaker Position”.
Closing Date: 30 May, 2025 more

Are you a strategic IT leader with a passion for innovation, operational excellence, and digital transformation? KMK Entertainment Limited is looking for a Head of IT to lead our technology operations across both retail and online platforms.
About the Role
As the Head of IT, you will be responsible for the overall planning, execution, and management of IT systems and strategies to support the... company’s business goals. You will oversee platform development, cybersecurity, infrastructure, compliance, and team leadership while collaborating with internal and external stakeholders.
Key Responsibilities
• Lead platform development, upgrades, and API integrations. • Oversee retail and online IT infrastructure and security protocols. • Ensure optimal system performance, data integrity, and uptime. • Manage vendor relationships and service level agreements. • Direct incident response and provide ongoing technical support. • Supervise and mentor IT support teams across regions. • Drive innovation through process improvement and automation. • Ensure compliance with data privacy and gaming industry regulations. • Develop and manage IT budgets, procurement, and reporting. • Coordinate contingency plans and disaster recovery protocols.
Qualification Required & Experience
• Relevant degree in Information Technology or related field; certifications in ITIL, CISSP or any relevant IT certifications are a plus. • Proven experience in a senior IT management role, preferably in the gaming or betting industry. • Strong knowledge of IT infrastructure, software development, cybersecurity, and compliance standards • Experience managing retail POS systems and online platforms. • Demonstrated success in vendor management and project delivery. • Strong leadership, communication, and team management skills.
Key Attributes
• Honest, trustworthy, and deadline-driven. • Flexible, respectful, and culturally sensitive. • Excellent problem-solving and analytical skills. • Ability to work under pressure and manage multiple priorities.
Location: Accra

Send your CV and cover letter to:
with the subject line: Head of IT Application
Closing Date: 30 May, 2025
Why Join Us?
Be part of a dynamic and fast-paced entertainment company, lead innovative IT projects across online and retail ecosystems and collaborate with talented teams and industry partners. more