About the Organisation:
Legendary Foods is at the forefront of food technology, crafting alternative protein products to address the protein needs of West & Central Africa using advanced insect agriculture.
Headquartered in Ghana, we are on a mission to revolutionise protein consumption and increase protein accessibility by advancing our farm technology, introducing innovative products, and... expanding our market presence across the African continent and beyond.
Role description: Legendary Foods is looking for a passionate individual to lead the organization’s sales function, drive FMCG sales growth, direct sales strategy, and be a business leader in the organization.
Duties of the role:
Sales Role
• Responsible to design, execute, monitor and adapt sales strategy • Assess and implement methodology to increase B2C & B2B sales • Identify new channels and develop distribution strategies for local and international markets. • Identify gaps or areas of improvement in current sales channels. • Collaborate with business analysts to extract meaningful sales data for strategic purposes • Establishes volume and revenue goals to maximize profitability for the Company. • Manage and enforce credit terms of the company • Engage in Active Selling • Strategically identifying potential B2C and B2B clients to grow small to large business accounts through initiating and closing the sales on products • Maintaining a professional network of potential clients/customers and business opportunities. • Generate sales by prospecting leads, cold calling and negotiating advantageous deals.
Planning of Marketing Events & Marketing Activities
• Preparing and communicating product promotions and special sales to customers. • Strategize and execute well-thought-out targeted marketing plans and promotional activities to increase product exposure, customer traffic and sales. • Collaborate with retailers to strengthen product exposure with optimal locations, shelf positions and signage. • Prospecting new opportunities by identifying promising advertising campaigns and negotiating deals
Manage Customers + Customer Feedback
• Accurately document and record customer complaints, liaise with appropriate internal departments to relay precise information • Resolve product or service problems by clarifying the customers complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution. • Liaising with field sales, retailers and wholesalers to understand product requirements and limitations
Inventory Management
• Supporting all sales team members to drive growth and development. • Manage and participate in inventory control for the purposes of theft control, food safety and to optimize profitability • Additional responsibilities upon request.
Qualification Required & Experience
Requisite Skills:
• Active sales experience in FMCG • Experience managing relationships with distributors, wholesalers and retailers. • Customer Relationships, Customer Retention, Market Research. • Ability to multitask (not in a given moment but over days and weeks), prioritize and manage time effectively. • Customer orientation and ability to adapt/respond to different types of characters • Proven customer support experience • Excellent communication skills (oral & written) • Ability to work in a fast-paced environment • Ability to pivot & adapt, mobilize resources quickly • Driven by results and sales • Must be willing to move around and travel to hot and congested areas • High level of integrity.
Location: Accra

Applicants are to send their letters of intent and CV to:
with the email title “Sales Executive Application”. CVs are to be saved in applicants’ name.
Closing Date: 30 October, 2025
Only qualified applicants will be contacted. more