We are seeking a Sales & Marketing Officer to drive business growth and foster positive change in the rural communities we serve. Based at our Homa Bay Technical Centre, this role involves leading marketing campaigns, engaging with stakeholders, and executing sales initiatives across our hubs in Homa Bay, Siaya, Kisumu, and Migori counties.

Your contribution:

Marketing... Coordination:


Develop and implement targeted marketing strategies for WeTu's products and services, including fishing lanterns, water solutions, cooling systems, e-mobility, and e-waste management.
Organize community events to enhance brand visibility and market penetration. Collaborate with internal teams to refine marketing approaches and pilot new
initiatives.
Monitor market trends and gather customer feedback to adapt strategies accordingly. Ensure marketing campaigns align with business objectives and community impact goals.


Brand Strengthening and Support:


Cultivate relationships with local stakeholders and organize events to boost brand visibility.
Support hubs with targeted sales initiatives and drive localized marketing activities.
Conduct market research to identify trends and opportunities to strengthen the WeTu brand.
Collaborate with various departments to ensure effective implementation of strategies.


Sales and Customer Relationship Management:


Ensure positive customer interactions and satisfaction.
Provide product information, manage sales plans, and generate leads. Prepare detailed reports to analyze and improve performance.


Driving Sales Targets:


Work collaboratively with teams to set and communicate clear sales targets for our hubs.
Manage client records efficiently and actively pursue new client prospects.
Continuously monitor and assess sales performance to ensure alignment with overall targets.
Evaluate competitors' strengths and leverage the superior attributes of our products to position them as the preferred choice.
Lead daily sales reporting and communicate progress to the management team.
Feedback and Communication Loop:
Serve as the conduit for feedback from the community and customers.
Regularly update the leadership team on industry trends, advocacy outcomes, and areas for potential growth.
Commit to continuous improvement, embodying an adaptive and forward-thinking approach.


Who are we looking for?


We are seeking a Sales & Marketing Officer who:
Has over 5 years of experience in sales and marketing, with a focus on driving innovation.
Holds a Higher Business Diploma in sales and marketing; a degree is a plus. H
as successfully executed sales and marketing campaigns in rural areas, effectively reaching new audiences.
Is innovative, creative, and acts with integrity.
Is strongly committed to positively impacting rural communities.
Thrives in dynamic, fast-paced, and innovative environments where new ideas flourish.
Is passionate about advancing social enterprises and driving meaningful change.
Is a cooperative team player who works effectively in diverse group settings.
Is goal-oriented, consistently meeting and exceeding sales targets.
Is skilled in collaborating with diverse clients and local stakeholders to build lasting partnerships.
Maintains a positive, self-motivated demeanor and fosters strong connections.
If you align with these qualifications and are passionate about making a difference in the clean energy space, we encourage you to apply. more

The Finance Manager plays a crucial role in shaping WeTu's financial stability, business strategies, and internal processes to ensure efficient operations and management. This position collaborates closely with the Directors and managers, conducting analyses, formulating strategic plans for new services and expansion, and identifying appropriate funding sources to support growth and... innovation.
Responsibilities include overseeing all aspects of financial planning and management for WeTu's services and locations, encompassing both business operations and grant-funded projects. This involves leading budgeting efforts, managing accounting practices, procurement, and contracts to ensure adherence to regulations, and enhancing financial processes and reporting systems.
Additionally, the role involves monitoring key performance indicators, extracting insights, and preparing reports for the Directors.
The ideal candidate is a motivated, self-driven Finance professional with strong interpersonal and critical-thinking skills, and a passion for contributing to the growth of an innovative business. Based in Kisumu with occasional field visits to WeTu-operated areas, this role oversees a small team of accounting and administration professionals, collaborates closely with the CEO, and reports directly to the Directors.
Key Roles & Responsibilities:

Lead Financial Strategy, Planning, and Analysis:

Collaborate with Directors to establish financial goals and metrics aligned with organizational strategy and objectives, spanning short, mid, and long-term horizons.
Develop financial scenarios for potential growth avenues, new products/services (business models) and expansion into new locations in partnership with Directors and management.
Conduct thorough financial analysis and modeling, including forecasting, to support decision- making processes and explore suitable financing options.
Formulate mid-term and long-term financial plans and budgets, coordinating with all departments to forecast spending and revenues across various business scenarios.
Implement annual and monthly operating budgets to guide financial activities effectively.
Set up and develop IT tools for financial analysis and reporting.
Identify financial and compliance risks associated with current operations and future expansions, including launching new products or entering new markets.
Collaborate with Directors to prepare presentations, financial scenarios and documentation for potential investors.
Contribute insights to market analysis efforts, including assessments of market size, pricing dynamics, risks, and competitor landscape.


Financial Management and Reporting:

Supervise all financial and grants accounting activities, including the management and support of the Senior Accountant who manages a small accounting team.
Conduct monthly reviews of company, department, and project expenses and revenues, comparing actual figures to budgeted amounts and analyzing variances. Collaborate with project and department managers to glean insights and optimize spending decisions aligned with business objectives.
Participate in ongoing analysis, forecasting, and evaluation of organizational and project- related expenses, accruals, and projections.
Manage cash flow and liquidity, working closely with project coordinators to forecast cash requirements for various grant-based projects.
Prepare monthly financial reports, including business indicator analysis, projections, and cash flow forecasts for presentation to Directors and Shareholders.
Ensure overall compliance with financial management routines, systems, and accounting standards set by WeTu.
Coordinate the development of budgets for funding proposals, gathering input from different departments.
Oversee Grant Accounting and Reporting processes, ensuring accurate allocation of expenses across WeTu projects according to funding agreements. Compile financial reporting materials for donors and ensure compliance with contractual requirements, particularly for restricted funding projects such as GIZ and EU.
Review and approve the financial closure of program activities in accordance with grant regulations, ensuring completeness of documentation.
Supervise contracts with suppliers, ensuring performance aligns with plans and milestones, and authorize payments accordingly.
Oversee external audit processes and provide necessary support.
Monitor changes in tax requirements within our operational areas and ensure compliance.


Driving Improvement and Compliance of Financial and Administrative Systems:

Analyze business and operational processes to identify opportunities for enhancing effectiveness, efficiency, and alignment with company values.
Collaborate with management to initiate improvement initiatives and oversee their implementation.
Enhance and implement robust internal controls to safeguard financial integrity and mitigate risks.
Conduct risk analysis and recommend strategies for risk mitigation.
Develop, review, and ensure successful implementation of financial policies and procedures.
Provide training on financial management and systems to project and operations staff, aiming for compliance across the team and hubs.
Travel to field locations as needed to oversee systems and processes.
Address issues arising from financial and administrative processes, supporting the accounting and administration team to ensure compliance.


Leading Administrative Procedures and Office Management:

Supervise and provide support to the administrative assistant.
Oversee asset management throughout the organization, including solar panels, lanterns, batteries, as well as staff equipment like laptops and mobile phones. Introduce a new software system to streamline asset management processes.
Manage all insurance contracts and coordinate claims, particularly for damages to equipment such as lanterns and solar panels.
Conduct regular stock takes and spot checks to ensure accurate inventory management.
Administration of our Kisumu Office, where some of our HQ staff are based
Manage lease and utility contracts for all our locations.
Ensure compliance with all necessary business licenses and permits. more

About the role
The Finance and Administration Manager plays a strategic role in shaping WeTu’s financial sustainability, business models and internal systems for effective business operations and administration. The role works closely with the Directors and all managers in carrying out commercial analysis, creating strategic scenarios for new services, products and geographic growth and thinking... through the right types of funding to fuel our innovations and expansion. You will be responsible for the delivery of WeTu financial planning and management for all services and locations – both the business operations and any grant-funded projects. This includes leading budgeting (creation, tracking and review), overseeing accounting, procurement and contracting to ensure full compliance with rules and regulations, driving improvements of our financial processes, records, reports, and effective control frameworks. You will track key business and financial objectives and indicators, draw relevant insights and prepare Director reports.

This role is ideal for a highly motivated, self-driven Finance and Administration professional with a sense of independence, strong interpersonal and critical-thinking skills, and a strong motivation to be part of growing an innovative business - to be based in Kisumu with intermittent field visits to areas where WeTu operates. The role oversees a small accounting and administration team, works closely with the CEO and reports to the Directors.



Key Roles and Responsibilities:
Lead Financial Strategy, Planning and Analysis
Contribute to Business Strategic Leadership as follows:

In collaboration with the Directors, define financial goals and indicators in line with organizationstrategy and short, mid and long-term objectives, including unit and product profitability, financial ratios, investor readiness, etc.
Sketch financial scenarios for different routes to growth, new products/services, new sites, etc in collaboration with the Directors and management. Carry out in-depth financial analysis and modeling/forecasting and consider relevant financing options – feeding into decision making.
Create mid-term and long-term financial plans and budgets. Coordinate with all departments to forecast and plan spending and revenues for various business scenarios.
Develop and execute annual and monthly operating budgets
Identify financial and compliance risks related to our current business operations/results and expanding into new geographies and launching new products
Together with the Directors prepare presentations and documents for potential investors
Contribute to market analysis (market size, pricing, risks, competing products) Financial Management and Reporting
Oversee all financial and grants accounting. This includes managing and supporting the SeniorAccountant who manages a small accounting team
Lead monthly review of company, department and project expenses and revenues, comparing actual to budget and analyzing the variances. Liaise with project and department managers to draw insights and optimize spending decisions in line with business goals.
Participate in ongoing analysis, forecasting and review of organizational and project related expenses, accruals, and projections.
Manage cash flow and liquidity, coordinating with project coordinators to forecast cash needs for the various grant-based projects
Prepare monthly financial reports and develop business indicator analysis and projections as well as cash flow forecasts to report to the Directors and Shareholder
Ensure overall compliance with all financial management routines and systems and that WeTu’s accounting practices and standards are adhered to
Coordinate the development of budgets for funding proposals with input from various departments
Oversee Grant Accounting and Reporting: Ensure correct allocation of expenses across WeTu projects in accordance with funding agreements. Collate financial reporting materials for all donors as required. Ensure that restricted funding projects (e.g GIZ, EU) meet all contractual requirements
Review and approve the financial close-out of program activities as required by grant rules, and verify documentation and information is complete
Oversee contracts with suppliers, including performance against plans/milestones and approve payments
Oversee external audit and provide any support as needed
Monitor the changing tax requirements in our fields of operations and ensure tax compliance.Drive Improvement and Compliance of our Financial and Administrative Systems
Analyse business and operational processes and identify opportunities to improve effectiveness, efficiency and alignment to company values.
In collaboration with management, initiate improvement processes and steer the implementation.
Improve and implement comprehensive internal controls
Carry out risk analysis and suggest mitigation strategies
Develop, review and ensure successful roll-out of financial policies and processes. Provide financial management and systems training for project and operations staff with the aim of compliance across the team and hubs
Travel to field locations as necessary and provide oversight of systems and processes if needed
Trouble shoot arising issues around financial and administrative processes, supporting the accounting and administration team to ensure compliance Lead Administrative Procedures and Office Management
Manage and support the administrative assistant.
Oversee asset management across the organization (our solar panels, lanterns, batteries, etc, including staff equipment like laptops, mobile phones, etc). Introduce a new software system to manage our assets smoothly
Manage all insurance contracts and coordinate claims (breakages of lanterns, panels, etc.)
Regular stock takes and spot checks
Administration of our Kisumu Office, where some of our HQ staff are based
Manage lease and utility contracts for all our locations etc.
Ensure we have the required business licenses and permits

Who we are looking for:

You are passionate and knowledgeable of the sustainability, environmental and socio-economic landscape in Kenya and are excited about using your skills and talents building a business that innovates to solve gaps in rural livelihoods
You have at least 5-7 years’ progressive experience in Financial Management, with previous strong exposure and involvement in a business during growth or expansion stage.
Strong financial planning and forecasting skills. You’ve contributed to financial scenario planning for new products and branches
You have a knack for financial analysis and controlling, making sense of the numbers, defining and tracking relevant indicators and drawing insights that help in optimizing financial sustainability for new and existing products and branches – and overall business performance
Track record in creating and managing monthly, annual and multi-year operating budgets, in an environment with multiple product/revenue lines
Previous experience compiling financial reports: Turning accounting information into reports to various stakeholders (e.g. directors, shareholders, donors, partners), explaining variances through narrative reports and using different templates
Willingness to understand and ensure varying requirements of funding partners, both for applications and reporting (use of varying templates and contractual agreements). Previous grant management experience is not required, as long as there’s genuine excitement to learn
Strong understanding of cash flow and liquidity management
Strong affinity to technology and digitization. Excited to work in an environment with various integrated software systems (e.g. inventory, accounting, payroll, production management systems)
You are a critical thinker, and keen to contribute to strategic business questions like risk management and business growth and optimization
You care about efficiency and have a track record of improving processes and procedures in organizations and influencing people to use the new and improved way of working. We’d love to hear your experiences!
Previous experience in business administration in an organization with many physical assets and locations is ideal (managing procurement contracts, insurance claims, stock management, asset management etc.) or genuine interest to deeply immerse yourself in the nitty gritties of the same
You know how to engage non-finance staff in a friendly and patient way to ensure financial and administrative policies are understood and followed
You are very organized, with good time management and administration skill
You’re a self-starter that’s excited to work in a fast-paced, start-up environment
You are solution-oriented and look at problems as opportunities to overcome
You have a bachelor’s degree in business studies, controlling, finance, economics, or related studies

You have the cultural fit to join our team if:

You are passionate about social impact and improving the lives of those in the last mile
You believe learning is constant and you inculcate a learning culture in those you work with
You maintain effective, fair, cooperative, collaborative, and respectful relationships with internal and external colleagues, peers, work teams and work group
You proactively initiate action when you see a problem, regardless of whether it is "your job"
You enjoy working with minimal supervision
You have clear communication and can work with people from diverse cultures
You work with integrity and honesty

Additional information:
Start date is May 2023 or earlier. The role is based in our Kisumu office. Our Hubs are spread around the lake region and local travel is required regularly. At times, working hours might extend if time-sensitive work arises. There is a six month probation period and we will agree on performance and learning objectives. We are a growing business and are looking for candidates who want to stay and grow with more