Strategic 


- Develop and execute the U.S. go-to-market plan aligned with company growth goals and target trader personas.

- Translate market insights into actionable strategies for offers, pricing, positioning, and partnerships.

- Build the affiliate, influencer, and community ecosystem (educators, creators, trading communities, academies).

- Define and monitor local KPIs, aligning... reporting standards with central dashboards.

- Collaborate with global heads of Marketing and BD to ensure all campaigns, PR, and partnerships follow brand and compliance guidelines.

- Represent The Trading Pit in U.S. industry forums, trading events, and local PR initiatives to build credibility and visibility.



Operational 


- Help hire local U.S. team members as necessary (marketing, partnerships, support).

- Oversee execution of local campaigns, co-marketing, webinars, events, and success stories.

- Supervise affiliate recruitment, onboarding, and performance management with central BD support.

- Identify and execute U.S.-specific creator and influencer collaborations.

- Track, analyze, and report commercial results weekly and monthly to CEO, Founder, HoM, and HoBD.

- Maintain clear feedback loops on partner performance, local customer insights, and market trends.


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