Job Description:
Location: San Francisco, CA or San Mateo, CA (In-office preferred)

About Rakuten Rewards

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion... members across the world. Our teams deliver on the company's mission to delight merchants and customers through innovation, optimism, and teamwork.Rakuten Rewards is a leading e-commerce company that enhances the way people shop by offering Cash Back, deals and rewards from more than 3,500 merchants. Founded in 1999, Rakuten has grown to become the go-to shopping destination for consumers, having paid out nearly $2 billion in Cash Back to its 15 million members. The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks. For more information, visit www.rakuten.com.

Job Summary

The Lead Product Designer, Growth will own the design of the core product experience across the member journey for Web, iOS, and Android. This role sits within the Product & Design organization on the Growth Team, reporting to the Sr. Manager of Product Design, and is central to company strategy this year.The Growth Tribe architects the end-to-end member journey from Acquisition through Retention. Within it, the Activation Squad adapts the experience based on where a member is in their journey -- reinforcing value at each stage, reducing friction between purchases, encouraging store discovery, and driving early adoption of App and Extension. The opportunity for impact in this role is significant.As a design team, we operate at the intersection of high craft and high impact. We rely on research to de-risk solutions, experimentation to measure what works, and AI to enhance creativity and amplify the impact of our work. We encourage designers to use AI freely in their process and to help shape new ways of working with this emergent technology. 
Key Responsibilities
- Own end-to-end design and set the design direction of Rakuten’s core member experience across Web, iOS, and Android, from problem framing through shipped product

- Define foundational UX patterns and interaction standards that scale and uplift craft

- Drive research and competitive analysis to uncover pain points and validate solutions

- Shape squad-level vision, influence product direction through compelling presentations, and build stakeholder buy-in

- Collaborate cross-functionally with product managers, engineers, and UX writers; communicate design rationale clearly and make pragmatic tradeoffs with engineering

- Navigate complex stakeholder dynamics across multiple teams, driving alignment and maintaining momentum

- Contribute informally to design culture through critiques, knowledge sharing, and helping raise the bar across the broader design org

- Leverage AI tools and Claude Code to rapidly build interactive prototypes that validate UX concepts early, reducing reliance on engineering cycles for exploratory work

- Embrace AI-assisted workflows across research synthesis, ideation, and iteration, bringing a modern, tool-forward approach to the design process



Minimum Qualifications
- Bachelor's degree (or equivalent) in Human-Computer Interaction, UI/UX, Graphic Design, or a related discipline

- 6+ years designing digital products (Web and iOS/Android) in close partnership with Product and Engineering

- Portfolio demonstrating end-to-end product design with clear evidence of process, decision-making, and measurable outcomes

- Demonstrated experience setting design direction for large product areas and driving cross-functional alignment

- Proven ability to establish design frameworks that address complexity at scale

- Proficiency with design and prototyping tools, e.g., Figma, Adobe Creative Suite, InVision, Framer

- Excellent communication skills, an engaging presentation style, and strong visual storytelling

- Experience navigating complex stakeholder dynamics and leading without formal authority



Preferred Qualifications
- Experience in e-commerce, loyalty, consumer growth, or activation-focused product work

- Familiarity with experimentation frameworks and working alongside Analytics to define success metrics

- Active use of AI tools as part of a design workflow, ideally including AI coding tools for rapid prototyping

- Experience setting AI strategy or workflows for a product team

- Experience in a mid-to-large scale company where design has a clear seat at the table and is expected to influence strategy



#LI-EP1


Five Principles for SuccessOur worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.Always improve, Always Advance - Only be satisfied with complete success - KaizenPassionately Professional - Take an uncompromising approach to your work and be determined to be the bestHypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territoryMaximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smileSpeed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team


Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.


At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.

USD $132,082.50 - $226,820.00 annually more

Job Description:
Rakuten Group, Inc. is a global leader in internet services, offering a dynamic ecosystem of over 70 services across e-commerce, FinTech, digital content, and communications. Founded in 1997, Rakuten’s mission is to empower people and society through innovation and entrepreneurship. With a vision of driving disruptive innovation globally, Rakuten integrates various services under... a unified brand, supported by a unique ecosystem model that leverages data and AI. The company’s popular "Rakuten Points" program and “One ID” system enhance user engagement, providing seamless access to its diverse services.

Headquartered in Japan, Rakuten has achieved 27 consecutive years of revenue growth and is recognized for fostering a diverse and inclusive corporate culture, with English as its official language since 2012. In recent years, Rakuten has focused on AI and sustainability initiatives, aiming to drive further technological advancements and achieve carbon neutrality.

Job Summary:
We are seeking innovative and dedicated Software Engineer to join the Rakuten AI User Experience team. Rakuten AI strives to be your Rakuten AI companion, providing the best AI user experience — generally, contextually, and personally. Rakuten AI aims to serve as the AI Core of the Rakuten ecosystem, enhancing interconnections between Rakuten services and users to delight customers worldwide more than ever before.

This role involves advancing the AI user experience to serve as the foundational core across the Rakuten products ecosystem by developing innovative AI user experience framework. The ideal candidate will have a strong passion for building solid, flexible, and immersive AI user experiences using state-of-the-art technologies and will contribute to a unified vision that enhances Rakuten AI foundation at scale.

We also welcome exceptional engineers from diverse fields who may not have direct experience in AI. This role is an opportunity to gain critical skills and knowledge needed to transition into the AI space. We are dedicated to supporting career changers who bring unique perspectives and expertise. Our commitment includes offering mentorship and resources to facilitate your growth in cutting-edge AI domains.

The Intern Experience: At Rakuten, we pride ourselves on giving interns a genuine, immersive experience that has a direct impact on company objectives. You will do meaningful work, and with us, you’ll be a true member of the team. We are also invested in your growth as an individual and professional. That’s why you can expect curated events such as professional development workshops, interactions with Rakuten leadership, and relationship building opportunities with other interns and professionals at the company.

You can visit rakuten.us and our Muse profile, to learn more about Rakuten’s culture and values, as well as hear from last year’s interns.

Key Responsibilties:
- Develop and Maintain Web Applications: Design, build, and maintain front-end and back-end features for web applications, ensuring they are scalable and high-performing.
- Build AI Front-End User Experience: Use HTML, CSS, JavaScript, and frameworks like React, Angular, or Vue to create intuitive and responsive user interfaces.
- Develop AI Back-End Services: Build server-side logic and APIs using technologies like Node.js, Python, Java, or Ruby.
- Building highly flexible, scalable Agentic AI Framework by leveraging popular AI toolset like LangChain etc.
- Data schema design and database management: Design and manage databases, such as MySQL, MongoDB, PostgreSQL, or others, ensuring efficient data storage and retrieval.
- Integrate APIs and Third-Party Services: Integrate external APIs and services, such as OpenAI APIs, payment gateways, social media APIs, or analytics tools, as needed.
- Perform Testing and Debugging: Write unit, integration, and end-to-end tests, troubleshoot issues, and resolve bugs across the full stack of the application.
- Optimize for Performance: Improve performance by optimizing application code, databases, and server configurations to reduce latency and increase efficiency.


Qualifications:
- Proficiency in front-end technologies like HTML, CSS, and JavaScript, and experience with at least one modern front-end framework (e.g., React, Angular, or Vue).
- Proficiency in Back-End Development, knowledgeable of server-side languages such as C#, Java, Python, Node.js, Ruby, or PHP and familiarity with building RESTful APIs and knowledgeable of Web Development Frameworks
- Knowledge/familiarity with variety of data schema design, and database management, e.g. relational databases (e.g., MySQL, PostgreSQL) and/or NoSQL databases (e.g., MongoDB, Cassandra).
- Proficiency in debugging and problem-solving across both front-end and back-end systems.
- Ability to write clean, maintainable code, adherence to coding standards and best practices, with a focus on creating well-organized, readable, and maintainable code.
- Adaptability and willingness to learn, ability to quickly learn new technologies and adapt to changing project requirements.


Minimum Requirements:
- Bachelor’s Degree or above in Computer Science or related field or equivalent practical experience.
- Experience with testing practices and experience with unit testing, integration testing, and end-to-end testing.
- Experience in AI-related projects or products strongly preferred.


At the time of posting, Rakuten expects the hourly rate for this role will be between $30 - $50 per hour. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location.

Five Principles for SuccessOur worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.Always improve, Always Advance - Only be satisfied with complete success - KaizenPassionately Professional - Take an uncompromising approach to your work and be determined to be the bestHypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territoryMaximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smileSpeed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
 more