Pressed Juicery is growing! Join our purpose-driven community and help us make an impact.About Pressed JuiceryPressed Juicery is a modern wellness brand built on the simple mission to empower your wellness journey.Founded in 2010 by three friends, Pressed Juicery began as a small space with a big idea: nutrition should be delicious and accessible. Since then, we have grown into an omni-channel CPG... beverage company with a rapidly expanding footprint. Today, our products are available through thousands of retailers nationwide, alongside our company-owned stores and DTC channel.Across our teams, we operate as one community bringing high-quality, better-for-you products to market at scale. Guided by passion and purpose, we’re building what’s next in wellness.Our MissionPressed Juicery’s mission is to empower your wellness journey.Our Workplace Culture • We embrace diversity, equity, inclusion, and belongingness! • We speak up with radically candid communication. • We wholeheartedly support personal and professional growth. • We believe mistakes can be valuable and lead to continuous improvement. • Lastly, we value excellence and strive to achieve greatness in all we do!Our Values • Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves. • Passion - curious and humble, we inspire people to make healthy choices. • Growth - pursuing wellness with intention, we create and embrace good energy. Our Benefits • Medical, dental, and vision • 401(k) - match up to 4% of compensation • Awesome paid time-off and holidays • Flexible Spending Account • Generous paid parental leave • Annual performance and compensation reviews • Focus on career-pathing and promotions • Professional and leadership development workshops • Free Pressed products!About the RoleThe Senior Director, Performance Marketing is responsible for leading all aspects of paid media, acquisition marketing, and third-party digital partnerships. This role owns the execution and optimization of high-impact paid channels (Google, Meta, Bing, TikTok, etc.) to drive customer acquisition, revenue growth, and efficiency.Key Responsibilities IncludeChannel Leadership & Execution • Serve as the internal expert on Google, Meta, Bing, TikTok, and emerging platforms—owning both strategy and daily budget optimization to maximize efficiency and growth. • Build and execute integrated cross-channel plans that balance CPA, ROAS, LTV, and contribution margin, supporting both e-commerce and retail initiatives. • Manage and optimize media budgets with rigor, ensuring each dollar invested delivers measurable business impact.Retail Media, Marketplaces & Partnerships • Lead strategy and execution for third-party retail media and marketplace platforms (Target Roundel, Costco Media Network, Instacart, DoorDash, Amazon, Walmart Connect, affiliate networks). • Ensure strong partner alignment, co-marketing opportunities, and channel-specific growth plays.Data, Analytics & Testing • Design and oversee structured experimentation: A/B tests, geo-lift, incrementality, audience segmentation, and creative/bid optimizations. • Build closed-loop measurement frameworks with Data Analyst (Finance) to connect spend, acquisition, LTV, and contribution margin. • Translate insights into actionable recommendations and clear decision frameworks.Qualifications • 8+ years of experience in performance marketing, acquisition, or growth roles, ideally within CPG, food & beverage, or retail. • Deep, hands-on expertise in paid search and paid social: advanced mastery of Google Ads (Search, Shopping, YouTube), Meta Ads Manager, and Bing Ads — with a proven ability to drive measurable results. • Track record of owning large-scale budgets and delivering strong ROI through precise targeting, bidding, creative optimization, and cross-channel strategy. • Strong analytical and quantitative skills, with expertise in tools such as Google Analytics, Tableau, Excel, and ad platforms; experience with incrementality testing and advanced attribution required. • Experience managing third-party retail media partnerships and marketplace platforms (e.g., Instacart, Target Roundel, Costco, Amazon, Walmart Connect). • Ability to synthesize data into clear strategies, influence senior stakeholders, and align investments to both near-term revenue and long-term growth goals. • Strong leadership and team-building skills, with the ability to inspire high-performing teams and drive innovation. • Excellent communication and executive presentation skills. • Strong experience managing large budgets, agencies, and cross-functional campaigns that deliver measurable ROI. • Exceptional leadership and collaboration skills; proven ability to motivate teams and influence senior executives. • Passion for wellness, mission-driven brands, and delivering seamless omnichannel experiences. • Must be able to work on site in our Culver City, CA office 3+ days per week. • Must be legally authorized to work in the United States without restriction.Pressed Juicery, Inc. participates in the E-Verify program. Please click here to learn more about the E-Verify program.Apply now to start your wellness journey at Pressed! more