Responsibility

One MUST be able to demonstrate the following;
Develop and execute marketing plans and campaigns that increase brand awareness and drive growth of the company.
Must be able to recruit, manage and supervise 2 team leaders, 3 loan officers, 3 marketers, 3 telesales and unlimited sales agents to work with for generating leads and conversation of sales
Develop, design and manage... online and field activation’s campaigns to generate leads and follow up on all leads generated with the call centre and marketing officers for conversation.
Must be able to plan wide range of field marketing activities, Planning outdoor activation's, advertising trends, concepts, procedures and preparation of marketing budget.
Must be able to meet the set target by generating and converting a minimum of 50 sales per month.
Must be able to train, guide the team on marketing strategy and motivate the marketing team.
Must be able to prepare campaign budgets, marketing calendar, road map of marketing activities and schedules.
Coordinate the field marketing team, digital marketing team and the loan officers after acquiring lead to have an end to end process in the customer journey to offer top notch services.
Able to prepare and submit projections and actual reports on a daily, weekly, monthly,quarterly and yearly basis.
Develop and coordinate multimedia packages and working with influencer’s to create more traffic and generate sales.
Will be expected to present recommendations to the Head of Business development & Marketing.
Must have an ROI driven direct response marketing strategy and have a mind that analyse and seek out opportunities and experiments with campaigns to continuously optimize conversation and improve customer journey experience
Any other tasks that may be assigned by reporting authority.

Required Skills & Experience

Minimum Qualification;
A Bachelor’s Degree or Diploma in Marketing and related field.
At least 2 years of proven experience in marketing, with a track record of driving growth and achieving business objectives
Strong leadership skills, with the ability to build and manage a team
Excellent communication and interpersonal skills
Proven ability to analyze data and make informed decisions
Strong organizational and project management skills
MUST be able to work under constant deadline pressure and manage multiple projects across multiple line of business.
MUST be able to exhibit strong management skills, excellent oral and written communication skills and ability to deliver set targets more

Responsibility

One MUST be able to demonstrate the following;
Develop and execute marketing plans and campaigns that increase brand awareness and drive growth of the company.
Must be able to recruit, manage and supervise an able marketing team to work with for generating leads and conversation of sales
Develop, design and manage online and field activation’s campaigns to generate... leads.
Must be able to plan wide range of field marketing activities, Planning outdoor activation's, advertising trends, concepts, procedures and preparation of marketing budget.
Must be able to meet the set target by generating and converting a minimum of 50 sales per month.
Follow up on all leads generated with the call centre and marketing officers for conversation.
Must be able to train, guide the team on marketing strategy and motivate the marketing team.
Must be able to prepare campaign budgets, marketing calendar, road map of marketing activities and schedules.
Coordinate the field marketing team, digital marketing team and the loan officers after acquiring lead to have an end to end process in the customer journey to offer top notch services.
Able to prepare and submit projections and actual reports on a daily, weekly, monthly, quarterly and yearly basis.
Develop and coordinate multimedia packages and working with influencer’s to create more traffic and generate sales.
Will be expected to present recommendations to the Head of Business development & Marketing.
Must have an ROI driven direct response marketing strategy and have a mind that analyse and seek out opportunities and experiments with campaigns to continuously optimize conversation and improve customer journey experience
Any other tasks that may be assigned by reporting authority.

Required Skills & Experience
Minimum Qualification;

A Bachelor’s Degree or Diploma in Marketing and related field.
At least 2 years of proven experience in marketing, with a track record of driving growth and achieving business objectives
Strong leadership skills, with the ability to build and manage a team
Excellent communication and interpersonal skills
Proven ability to analyze data and make informed decisions
Strong organizational and project management skills
MUST be able to work under constant deadline pressure and manage multiple projects across multiple line of business.
MUST be able to exhibit strong management skills, excellent oral and written communication skills and ability to deliver set targets more

One MUST be able to demonstrate the following;

An in-depth knowledge and proficiency in graphics design, web advertising, social media and web development of Northwave Credit Ltd’ products and its market goals.
Familiarity with a wide range of field practices, advertising trends, concepts, and procedures is a requirement.
Develop, manage and design layouts of communications such as... presentations, newsletters, event support materials, brochures and fliers.
Generate online leads, plan, develop and execute the company’s digital programs and campaigns, including online advertising, website strategy and design, social media, mobile and deliverables.
Interfacing with marketing communications functions as well as PR, marketing products in corroboration with the sales and marketing department.
Manage digital agency relationships, day to day production, as well as campaign budgets, schedules and timelines.
Own and maintain site analytics, metrics, and campaign reporting.
Develop and coordinate multimedia packages.
Will be expected to present recommendations to the Head of Business development & Marketing.
Any other tasks that may be assigned by reporting authority.

Required Skills & Experience
Minimum Qualification;

A Bachelor’s Degree or Diploma in IT/Graphics and related field.
Two (2) years of experience in Digital Marketing and Content Creation within online platforms.
SEO/SEM Knowledge and skills will be highly appreciated.
MUST be proficient with Adobe Photoshop, Publisher, Illustrator, html and other related programs.
MUST have a deep understanding of digital marketing and content creation on social media platforms.
Proven experience delivering effective and innovative digital campaigns.
Proven experience delivering a variety of digital assets, including rich media online ads, and social media applications.
MUST be Creative and poses creative writing skills.
MUST demonstrate experience in management of successful social media campaigns, and a solid understanding of social marketing, web metrics, digital analytics, with the ability to generate, analyze and interpret data.
MUST be able to work under constant deadline pressure and manage multiple projects across multiple line of business.
MUST be able to exhibit strong management skills, excellent oral and written communication skills and ability to deliver digital marketing campaigns for mainstream products and services.
A graphics design certificate from SHANTAO will be an added advantage. more

One MUST be able to demonstrate the following;

An in-depth knowledge and proficiency in graphics design, web advertising, social media and web development of Northwave Credit Ltd’ products and its market goals.
Familiarity with a wide range of field practices, advertising trends, concepts, and procedures is a requirement.
Develop, manage and design layouts of communications such as... presentations, newsletters, event support materials, brochures and fliers.
Generate online leads, plan, develop and execute the company’s digital programs and campaigns, including online advertising, website strategy and design, social media, mobile and deliverables.
Interfacing with marketing communications functions as well as PR, marketing products in corroboration with the sales and marketing department.
Manage digital agency relationships, day to day production, as well as campaign budgets, schedules and timelines.
Own and maintain site analytics, metrics, and campaign reporting.
Develop and coordinate multimedia packages.
Will be expected to present recommendations to the Head of Business development & Marketing.
Any other tasks that may be assigned by reporting authority.

Required Skills & Experience
Minimum Qualification;

A Bachelor’s Degree or Diploma in IT/Graphics and related field.
Two (2) years of experience in Digital Marketing and Content Creation within online platforms.
SEO/SEM Knowledge and skills will be highly appreciated.
MUST be proficient with Adope Photoshop, Publisher, Illustrator, html and other related programs.
MUST have a deep understanding of digital marketing and content creation on social media platforms.
Proven experience delivering effective and innovative digital campaigns.
Proven experience delivering a variety of digital assets, including rich media online ads, and social media applications.
MUST be Creative and poses creative writing skills.
MUST demonstrate experience in management of successful social media campaigns, and a solid understanding of social marketing, web metrics, digital analytics, with the ability to generate, analyze and interpret data.
MUST be able to work under constant deadline pressure and manage multiple projects across multiple line of business.
MUST be able to exhibit strong management skills, excellent oral and written communication skills and ability to deliver digital marketing campaigns for mainstream products and services.
A graphics design certificate from SHANTAO will be an added advantage more

MUST demonstrate the following;

Have minimum of Logbook Loan portfolio of Kshs. 50 million in current work/previous work.
Able to lead a team in generating and Closing a minimum of 50 sales in a month.
Be able to recruit, maintain, motivate, manage, guide and direct their team to reach its performance levels.
Must be able to recruitment and maintain a Minimum of 25 direct sales agents at all... times.
Able to recruit onboard a minimum of 50 car dealers and independent commission agents
Be able identify and screen potential customers through lead generation
Be able to prepare and come up with marketing activities and clear road map for his/her team every week.
MUST be able to show product capability through a demo training, calculator & Interest formula calculations, Loan flow process, Customer support, CRM systems; Marketing and Portfolio management.
Provide day-to-day key technical skills that Team members & Agents require to succeed including but not limited to product knowledge, sales and marketing etc.
Able to identify, guide and project source of business by advising his team on potential areas to generate quality Logbook Loans.
Develop new marketing strategies, campaigns and generate new leads to ensure business continuity.
Conduct daily and weekly evaluations to team members and share the same with Hr for record keeping.
Monitor and drive individual team performance through improved performance of each Member and Agent to maximize performance and work on their retention.
Plan for activation sessions and lead the team on various sites and locations in a bid to market the products and obtain sales prospects.
Prepare reports for the Head of Business Development and Marketing on performance in their teams against set KPIs.
MUST be able to prepare a marketing strategy, weekly and monthly work-plans in-order to meet the company set targets.
Prepare of Reports in Power Point, excel etc to the Board for proper budgeting

REMUNERATION & BENEFITS

One will be able to earn between a competitive salary plus commissions.
PAR commission based on loan book portfolio.

EXPERIENCE, KNOWLEDGE & SKILLS

Minimum 3 years’ experience in Logbook Loan sales position gained in a Credit, MFI, Banking or Financial Institutions with demonstrable ability in providing guidance in all areas of credit operations including processes, systems & models.
Must have excellent communication skills and strong emotional intelligence. more